Figure 1 Mr. Cai Cuixian, General Manager, Motorola China Mobile Business Greater China
The financial turmoil that swept the world swept the world, the manufacturing industry was not spared, the transportation industry was not spared, and the consumer industry was not spared. Even the automatic identification industry was raging after the economic crisis, and it was always considered to enhance corporate informationization. How does automatic identification technology help the manufacturing industry to “sweet winter� In this situation, there are people in the industry who are happy and worried.
Some people think that the negative impact of the economic crisis like the winter is unprecedented. It is no longer the focus of the company to predict future performance. It is the right way to ensure that its own costs are as concise as possible and to discuss the development plan with partners as soon as possible. Others believe that this storm is the time to help the industry to carry out a new round of "shuffle", after the survival of the fittest will be another bright spring. Is the future a hope or a cold snap? To this end, the journal invites you to represent the pioneers in the automatic identification industry, and their views may bring some inspiration to everyone.
How to deal with the economic crisis
Mr. Cai Chouxian: The economic crisis that originated in the United States has intensified, and the retail, manufacturing, and transportation industries have been affected to varying degrees. How to better control operating costs and maintain high production efficiency have become an urgent problem for major enterprises. Especially in the global economic downturn, deploying enterprise mobile solutions that can improve production efficiency and enhance the competitiveness of enterprises will become a key factor for major enterprises to withstand the impact of the crisis. Based on industry experience and expertise, Motorola's enterprise mobile business is backed by reliable products and technological innovations. The product line combines traditional information technology with state-of-the-art communication technology to provide assistance for companies implementing mobile solutions at all stages. .
In the face of the sudden economic crisis, at present, China's situation is better than that of European and American countries. In fact, as early as 4 or 5 years ago, Motorola's enterprise mobile business has specially formulated a strategy for China, and is committed to providing excellent solutions to Chinese customers anytime and anywhere. Currently we have more than 100 employees and 11 sales branches in China. Organizations, our footprint is deeper than our competitors, and nearly 400 partners in China can provide Motorola enterprise mobile products and services.
Figure 2 Ms. Wang Min, General Manager, China, China
Ms. Wang Min: The global financial crisis has gradually affected the real economy of various countries. As far as China is concerned, this crisis has a greater impact on some export-oriented manufacturing enterprises. However, this crisis does not bring negative impacts to enterprises. A powerful enterprise can achieve the results of throttling and efficiency improvement through its own business process transformation, thereby enhancing its own competitiveness.
Yi Tengmai always adheres to the customer-oriented development policy and provides customers with solutions that meet their needs. Recently, Yitengmai's first China Software Developer Technology Summit was held in Beijing to build a technology exchange platform to enhance the comprehensive software development capabilities of Intermec and its partners; to improve the market competition, especially in the current economic development. The stage of the challenge, our comprehensive competitiveness with our partners. At the same time, we hope to provide customers with better and more practical software and hardware solutions through technological advancement.
Mr. Kataoka Ke: The current global economic crisis has no direct negative impact on TOSHIBA TEC's overall business. However, we see some signs of slowing down printer sales for the manufacturing industry. According to our understanding, the production volume of some users is indeed decreasing; but I believe that with the expansion of domestic demand, the POS business will still expand, and the overall social economy will continue to develop.
In recent years, the manufacturing industry has shown significant polarization. Among them, there are a number of enterprises that have succeeded in introducing automatic identification technology from production to quality management processes to reform the original human management model. We are actively making proposals and introductions for automatic identification systems for these excellent companies in line with the goal of improving operational efficiency, reducing wear and tear, and linking with immediate interests. Now, we introduce Japan's successful cases to China, focusing on system solutions and directly responding to customer needs.
Mr. Jun Junwu: Because this economic crisis is a global cross-industry and cross-regional crisis, and has spread to many fields such as global finance, manufacturing, retail, consumption, etc., it is difficult for any enterprise to be unaffected. The key is how to take effective defensive measures to avoid or reduce the impact of the economic crisis and make the company invincible. Retail is Honeywell's largest market, and the impact of the economic crisis on the retail industry does not seem to have emerged. The manufacturing industry, especially export-oriented export enterprises, can be imagined in the economic crisis due to the reduction of export orders.
Figure 3 Mr. Junjun Wu Executive Vice President, North Asia, Honeywell Scanning and Mobile Technology
At present, the integration of HHP and Metrologic under Honeywell has been basically completed. The integrated Honeywell has a broader product line, broader market coverage and a larger customer base. The economic crisis is both a challenge and an opportunity. Honeywell's outstanding solutions in the field of automatic identification can help users improve their competitiveness.
Mr. He Changchun: The global crisis has begun to affect global manufacturing, and it has also affected new investment and upgrading of factory automation. Since the DATALOGIC AUTOMATION users are mainly concentrated in the electronics industry, especially the PCB board foundry industry, the impact is obvious. In addition, the automotive industry is currently one of the most severely affected manufacturing industries. At present, DATALOGIC AUTOMATION users in the automotive industry are almost affected to varying degrees, affecting machine tools, automotive electronics, automotive parts, tires and Other related industries.
Figure 4 Mr. He Changchun DATALOGIC AUTOMATION China Manager
In the DATALOGIC AUTOMATION product line, there are not only products for the electronics industry, but also product lines for airport logistics, logistics delivery and distribution sorting centers, food, beverages and beverages. Therefore, we will shift our focus to the logistics, food and pharmaceutical industries. At the same time, we strive to promote the application of QR codes in the electronics industry, helping electronic companies reduce costs and improve product traceability. While the electronics industry is laying off employees, the original production line has excess capacity. In order to ensure production to attract more OEM business, it is necessary to increase the degree of automation to replace the original production line workers. These are the new market opportunities of DATALOGIC AUTOMATION.
Mr. Guo Tao: In the midst of the global economic crisis, few companies can be left unaffected, and Printronix is ​​no exception. Companies may reduce spending on inputs, market expenses, and day-to-day expenses; in terms of inputs, the ROI of each output will be more closely reviewed and tracked; the speed of new product development will also slow down. Correspondingly, for our agents, the problems also exist, and their financial problems will directly affect the operating mechanism of Printron's entire company. Reduced customer demand, reduced market demand, and stagnation or cancellation of customer projects will have an impact on the company's sales growth rate.
In response, we will expand our product application base on the existing basis and increase our efforts to maintain the loyalty of our original customers. For the development of new clients, some new ways and means will be considered, especially the application of Printronix products in emerging industries. In addition, it will increase the market share of consumables and after-sales services.
Mr. Ni Rongsheng: The main application of RFID technology is developed countries such as Europe and the United States. These countries are the birthplaces and the most affected regions of the global financial crisis, which will inevitably be reflected in the RFID industry. The first-ever products are exported to the United States and account for a considerable proportion of the total turnover. The possible impact of the financial turmoil on the export of RFID products is obvious. On the other hand, the slowdown in the growth of the European and American economies will inevitably lead to a decline in the export of traditional Chinese products. Enterprises that produce, sell and transport export products are important units in China's leading application of RFID products. The economic situation of these enterprises will inevitably affect the enthusiasm of applying RFID technology, thereby reducing the application market of RFID. Moreover, in the harsh economic situation in the world, China is one of the few regions in the world that still maintains rapid growth and is the most economically active; but because of this, foreign RFID manufacturers will shift their market focus to China, and we will face more intense Market competition.
Based on the above factors, RFID companies will face the triple impact of shrinking domestic and international markets and intensifying market competition. We must seriously face the severe situation. With the support of national policies, we will adjust product development direction and business ideas to resolve the economic crisis. Negative impact.
Mr. Li Lin (Shi Teng): Our customers are mainly concentrated in the manufacturing and logistics industries. The global economic crisis first affected their confidence, followed by capital and cost pressures, as well as changes in market demand.
Figure 5 Mr. Li Lin General Manager of Beijing Shiteng Technology Co., Ltd.
The economic crisis is a major challenge, but there are also opportunities. We will pay more attention to three types of customers: the first category is a global enterprise with strong anti-risk ability; the second category is mainly for the Chinese market; the third category is the industry that the state invests heavily in or supports.
Mr. Chen Yixin: Although the current economic crisis has not had a direct impact on the business of Shanghai Xianda, there are already signs that it has begun to have an impact on our users. It is obvious that the price of raw materials has fallen sharply. This is a delight. The news, but now it is worrying. The reason for this is that the price is lower because the relationship between supply and demand has changed a lot, which will definitely have a great impact on the industry. At present, according to our observation of the manufacturing industry, the impact of the economic crisis on the metallurgical industry is particularly obvious. Even pessimistic saying that 50% of manufacturing enterprises will close down in 2009.
Considering that the scope of the crisis caused by financial liquidity will gradually expand, many manufacturing companies have adopted austerity policies; but under the government's decree, enterprises will still favor automatic identification technology to make enterprises more competitive. Sex. Our focus will be on food safety and drug traceability, which is also the focus of future business opportunities.
Mr. Li Lin (Gao Likaiyuan): The global economic crisis has had a certain impact on the turnover of Gao Likaiyuan, and some customers’ orders have declined. However, in the past few years, Gao Likaiyuan has undergone internal transformation and invested a lot of money in the automation of fixed assets, especially office equipment. Therefore, the impact of the economic crisis is not very large for us. The most affected by the crisis should be raw material manufacturers, not automatic identification equipment agents. Who can seize the opportunity faster and make timely feedback, who can get out of the crisis as soon as possible.
Figure 6 Mr. Li Lin General Manager of Beijing Gaoli Kaiyuan Co., Ltd.
In order to cope with the economic crisis, Gao Likaiyuan has greatly reduced its business objectives in 2009. Although people are more afraid of the economic crisis, we still believe in China's strong demand and purchasing power. Seeing the rapid development of China's automatic identification industry, we also see the constant changes in the industry, and the acquisitions and acquisitions between enterprises are frequent. We realize that companies must accelerate their footsteps, improve their competitiveness, and stay ahead of their competitors in order to gain a long-term foothold in the industry. For the industry itself, the advantage of China in the past was the labor cost, which is slowly weakening. Therefore, it is necessary to make up for the transformation of fixed assets and automatic identification equipment while making up for the labor cost, in order to reduce costs and improve the quality of “Made in Chinaâ€.
Mr. Liu Ming: With the integration of the world economy, the adjustment of financial policies in Europe and the United States is bound to have an impact on the global economy. China cannot escape this system. Along with the impact of the financial crisis, the impact on the automatic identification industry is still very large. Since the second half of the year, the turnover of the automatic identification industry has started to decline year-on-year. I think this impact will continue until 2009, and the situation may be even more serious. Since the automatic identification industry is faced with all walks of life, the impact of the financial crisis on the automatic identification industry will be like the “bullwhip effect†in the supply chain – the impact of time lags and the intensity of the impact. For enterprises engaged in automatic identification, they cannot get rid of the impact of the financial crisis. Only in this crisis, they will seriously study the market, further focus on business direction, improve operational efficiency, optimize daily operating costs, increase investment in technology and services, and enhance core competition. Ability to go further.
Figure 7 Mr. Liu Ming Deputy General Manager of Beijing Weishen Technology Development Co., Ltd.
After seeing this trend in the middle of the year, Weishen Technology began to make corresponding adjustments: First, the flattening of the management structure to ensure the timeliness and accuracy of the end information feedback and decision-making; Second, the company's business direction Focus on increasing the resources investment of branches in key industries and directions, and on the other hand, driving the growth of branches to compensate for the decline in turnover of individual industries. The third is to strengthen the sales of high-quality and low-cost core products from the perspective of market positioning, mainly through the change of sales methods and channel methods, strengthen the communication between channels, expand the scope of partners, and actively carry out cooperation with industry SI/ISV partners. The partnership has been transformed from primary product sales to solution bundling, so that the market resources and technical resources of both parties are effectively integrated. The fourth is to strengthen the construction of technology and R&D teams, increase the level of resource input for research and development of their own software and hardware products, and create comparative advantages in the differentiated route, hoping to increase profits in this area.
The game between RFID and two-dimensional code
Mr. Cai Chouxian: Due to cost issues, RFID is not widely used in China, but it can be seen that the development of RFID technology and products in China is on the rise. RFID is suitable for transportation/logistics, manufacturing, retail, pharmaceutical and other industries. It has the unique advantages of reducing operating costs, increasing revenue, preventing counterfeit products, preventing fouling, theft and transfer. More importantly, RFID provides real-time tracking and tracking capabilities to help companies better capture critical business data, ensuring product quality, asset tracking, industry compliance, and increased enterprise competitiveness.
The application of barcodes and RFID will coexist for a long time to come. For some industries and enterprises, the bar code technology and products are fully functional to meet the application needs, they can continue to use barcodes, without the need for RFID. Because of the richness, timeliness, reliability and readability of RFID, RFID will also be favored by many industries. These advantages and features are not available in barcodes.
Figure 8 Mr. Kataoka Keji, General Manager, Circulation Information Division, TOSHIBA TEC Information System (Shenzhen) Co., Ltd.
Ms. Wang Min: In the current market environment of RFID, it is very important not to ignore its pioneer: bar code technology. In the past few decades, bar code technology has proved its value, especially for the cost control, quality improvement, batch shortening and improvement of profitability of the manufacturing industry. It is very reliable and trustworthy. The technology is low in price and has a high input-output ratio.
RFID represents a very important technological breakthrough in the field of automatic identification and data acquisition. The essence of RFID technology is wireless data exchange. This data exchange process requires two kinds of devices. A device that can read/write RF data is used to store chips for writing data and antennas. Data can be exchanged automatically, and RFID data reading programs can be initiated without any operator involvement. The data on the RFID tag can be modified over and over again, and can be recycled internally to convert the one-time cost to the cost of long-term amortization. It can also be used in harsh environments where bar code technology cannot adapt, such as high dust pollution and wilderness.
RFID technology can also be mixed with bar code technology, which is used for each of the most suitable links in the same system. In addition to mobile computing technology, and the wireless local area and wide area network as an extension of the enterprise wired network system, can really make the whole All the on-site operations of the enterprise are seamlessly connected with various enterprise management information systems, so that every step of the operation site is under the management, supervision and control of the computer management information system, so that the enterprise spends huge sums of money to build The ability to manage information systems is fully implemented to maximize the overall investment benefit.
Figure 9 Mr. Guo Tao Print Marketing Company AIDC China Sales Manager
RFID technology cannot be considered as a substitute for bar code technology. These two technologies are effective complements of data acquisition technology, and effective parallel use can achieve twice the result with half the effort.
Mr. Kataoka Keji: The development of the market has moved from an era in which information is needed to an era in which speed is needed. From parts to manufacturing, from products to logistics, from procurement to sales, it was originally a cut-off business, and now it is completely close cooperation to meet the needs of the market. The combination of these links is not lacking in bar code technology and RFID technology, because this is not only a guarantee for customers to be assured and safe, but also a market requirement.
China's manufacturing industry is still struggling with how to cope with and meet the changing needs of people. Some products will be updated after 3 months of listing, and because of the different types of printing and the number of sheets on the product, waste will be generated, so customers need to be able to print label printing systems and equipment of different materials and sizes. Free combination of various types, various designs and printing methods; if necessary, the label can be printed on the spot quickly, which is a strong backing for the smooth execution of the manufacturing business.
Figure 10 Mr. Ni Rongsheng Chief Engineer, Shenzhen Xianshi Technology Co., Ltd.
Mr. Junjun Wu: Both QR code and RFID technology have their own application advantages: RFID scanning is fast, multiple labels can be identified at the same time; anti-pollution ability and durability, penetrating and barrier-free reading, reusable, etc. advantage. Although the two-dimensional code does not have the above advantages, but the cost is low, and the data reading resistance is strong, so the two technologies will complement each other for a long time and work together. As far as the current development of the market is concerned, due to the advantages of RFID technology in improving the traceability of products/resources, its development prospects in the logistics industry are the broadest, and the QR code is more mature and has a large amount of information stored. The advantages of high confidentiality and low cost directly affect the decision-making methods of current manufacturing managers, and will continue to be the dominant application technology in the manufacturing sector in the future.
Honeywell's scanning and mobile technology After integrating HHP and Metrologic, our business advantage is concentrated in the two-dimensional code reading, and RFID is still in the technical reserve stage. In addition, our patented Total Freedom can load system integration solutions tailored by system integrators for manufacturing customers, greatly simplifying the management and tracking of products and parts in all aspects of production, and improving business efficiency.
Mr. He Changchun: QR code is widely used in manufacturing to replace existing one-dimensional bar codes. Currently, it is especially applicable in the electronics industry. A large number of quality control applications require more information, and low cost and other good features make the QR code Electronic industry applications have begun to receive attention. Among them, DPM direct QR code is also widely used in the automotive and electronics industries for quality control and traceability. DATALOGIC AUTOMATION began to promote visual-based two-dimensional reading devices as early as 2000. It has now developed into the third-generation visual processing technology, which can realize high-reliability two-dimensional codes, including reading of DPM codes.
Due to the limitations of wireless transmission, the application of RFID in the shielding of metal and liquid propagation will be widely used in open-loop environments, such as closed-loop logistics, port terminals, access control and so on. In the manufacturing industry, RFID is still difficult to use in large-scale applications in electronics, automobiles, food and beverage industries due to high cost. RFID has the characteristics of small size, high temperature resistance and corrosion resistance, and can be adapted to some special environments such as automobile engine, paint shop, chemical industry and other industries.
Figure 11 Mr. Chen Yixin, Application Development Manager, Shanghai Xianda Enterprise Development Co., Ltd.
Mr. Guo Tao: The application of QR code is limited to various scanning environments. Although its information volume is large, its use characteristics in very complex application fields are weak, which limits its application range. RFID is different, its speed is very fast, there are many storage contents, and the application scheme is diversified and complicated, so the future development prospect is very broad. QR codes are widely used in automobile recalls, military and hospitals, while RFID has great application prospects in food supervision, personnel management, material management, medicine, vehicle traffic management, and commodity logistics.
Through comprehensive bar code and wireless RF tag application, it is more accurate, faster and more convenient to manage and inquire about the materials, assets, production, circulation, personnel and documents of enterprises, which is to improve the productivity of enterprises and reduce the production cost of enterprises. The best means.
Mr. Ni Rongsheng: RFID can work in a variety of harsh environments, identify high-speed moving objects, and can identify multiple tags at the same time. The high anti-counterfeiting function of electronic tags and real-time monitoring of products have been widely recognized and gradually promoted in various industries; however, electronic tags can only be large-scale if their prices are negligible compared with the products being marked. Promote use. At the current price level, electronic labels can only be used on products that are expensive or have a strong relationship to national security or personal safety. In the retail industry, especially in low-value goods in supermarkets, barcodes are still needed for identification. For a long time to come, RFID is unlikely to completely replace barcodes. In the manufacturing sector, there are similar situations. Barcodes and RFID will also be applied at the manufacturing site according to the needs of production management and the characteristics of the markers.
At present, in the case of retail and production site management based on single product management applications, bar codes will remain the main technology for automatic identification applications for a long time. However, in the management of traffic management, logistics of baggage parcels, containers, containers, vehicle management, medical and food safety management, personnel documents and reusable ticket applications, the use of electronic labels will be developed. In the future, logistics and supply chain will be the largest market for RFID applications. Long-distance RFID technology is a necessary means for automatic data collection in logistics, production automation, supply chain management and traffic management industries to establish a networked management information platform.
Mr. Li Lin (Shi Teng): QR code is taking a steady development path, while RFID technology and products are moving from awkward to calm and mature. In the manufacturing sector, QR codes have been widely used in parts tracking and quality traceability, while RFID has begun to be recognized for applications such as production automation and supply chain transparency.
Due to the diversity of industries and applications and the complexity of the logistics process, a single technology always has limitations. An effective way is to consider the ROI and choose the right solution or integrated solution based on specific application characteristics and business objectives. For example, the general logistics process can use bar code technology, some applications need to consider RFID (HF or UHF), and some warehousing processes may choose voice technology to be more effective.
Mr. Chen Yixin: For QR code and RFID, they compete with each other and cooperate with each other in some applications. The reason is that QR code and RFID are only the difference between data carriers, and which method is chosen depends on the needs of the application. The globalization of the manufacturing industry has brought about the vigorous development of the logistics industry. Pursuing the efficient logistics industry is the basis for the full development of UHF RFID. The closed-loop applications within some large enterprises will also use RFID products to provide rapid identification. Application advantages.
The two-dimensional code will have a great development in the electronics industry. Because of its large data capacity and small size, the carrier is very suitable for electronic device manufacturing. Cost and efficiency will be the deciding factor for customers to measure the choice of QR code or RFID.
The appropriate WMS system is an effective means to help enterprises reduce inventory, real-time mastery of inventory, making the connection between manufacturing and logistics supply chain faster. In addition, how the WMS system is seamlessly connected to the enterprise ERP system is also very important.
Mr. Li Lin (Gao Li Kaiyuan): Whether it is RFID or QR code, as long as it can suit the development of the company itself and help it effectively reduce costs, it is the best. For RFID, although it has many advantages, such as it can be applied to areas that are difficult to read, but because of the high cost, there is no uniform standard in terms of standard regulations, so Gao Likaiyuan has always been cautious. The cost of QR code is much lower compared to the technology, the technology is relatively mature, and it is still improving, and the application range will be more extensive. At the same time, the information storage capacity of QR code is not inferior to that of RFID. The latter is currently more popular in the market. The respective fields of application of the two-dimensional code and the RFID are different, so there is no mutual substitution.
In China, QR codes have been successfully applied in many companies. For example, high-end companies such as Futian, Changhong and Haier have achieved the goal of improving efficiency and reducing errors by using barcodes. At present, our main task is to promote the application of barcodes in the low-end customer base. Through continuous development in recent years, we not only help the company to reduce costs, but also pass on successful experience to customers, helping customers to effectively control costs. In the future, Gao Likai will continue to work hard in this area, especially It is in terms of management and cost control.
Mr. Liu Ming: For the two-dimensional code and RFID, the prospects of both are very good. Weishen has been closely following the development trend of the two technologies and is actively investing. For the two-dimensional code, its application field is very wide. In the past two years, we are delighted to see the huge market vitality created by combining mobile phone products and Internet technology, as well as today's electronic coupons, ticket security, information single point entry. Compare the comparative advantages of other automatic identification technologies. After several years of efforts by some enterprises and relevant departments, China finally has a two-dimensional code of independent intellectual property rights - Hanxin code, Weishen Technology has the honor to participate in the formulation of code standards and the promotion of the latter, we believe that the future of QR code Will make a difference in more areas.
For RFID, there have been many successful cases in the closed-loop logistics application, the asset-related asset control, ticket security, production assembly, container transshipment, and vehicle management in the enterprise. The application of RFID in the above-mentioned links can effectively avoid errors or loss, greatly improve the efficiency of information collection and reduce the intensity of operation. Through recycling, the investment expenditure of RFID tags and related equipment and informationization is still under control. According to the current overall cost, the cost load of RFID in labor-intensive industries and open supply chains is still relatively large.
No matter whether it is QR code or RFID, it has its applicable scope. Combining a good information system with a suitable application environment to form the best integration solution can help enterprises to increase production capacity, eliminate resource waste, reduce logistics costs and improve Management level. Therefore, in the next few years, we believe that the two will coexist and will shine in specific areas.
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