The forthcoming "Administrative Measures on External Marking of Automobile Products" (hereinafter referred to as the "Measures") of the Development and Reform Commission has become a hot topic in the industry. For this approach, there are applauses who believe that this is "the need to protect Chinese companies' own brands and guide their own development." At the same time, the measures "can not only reflect China's manufacturing capabilities, but also reflect China's control over the sales network."
However, in the author's opinion, there is no inevitable logical relationship between the strengthening of the Chinese logo of automotive products, including the place of production, the name of the manufacturer, and the product brand, and whether the joint venture can cultivate its own brand and develop its own development capabilities. The so-called Chinese logo can reflect the "China's right to control the sales network," but it is also a "jumping" reasoning.
Whether a domestic automobile company has its own development capability and its own brand is not simply a matter of replacing “REGAL†and “PASSAT†in English with Chinese “Regal†and “Pasateâ€.
In my opinion, if we really want to cultivate the self-development ability and self-brand awareness of domestic enterprises, another policy may be more urgent and practical than the method of strengthening Chinese identity – that is, the introduction of a regulation, support and encouragement of domestic enterprises must A lot of applications for automobile patent policies and regulations.
The author believes that the policies and regulations for supporting and encouraging enterprises to apply for automobile patents are more important than the method of strengthening Chinese logos. This is not a momentary “ideas,†but because of the accumulation of technologies and development capabilities of many domestic companies, many Patents can be declared "golden age".
In the past 10 months, Changan Automobile has applied for a total of 543 automotive patents, and the number of patent applications has exceeded five times of last year; and Geely Automobile has fully developed its own 1.0 liter to the top six auto brands. With 3.0-liter series engines, manual and automatic transmissions, Geely’s ability to independently innovate has surpassed that of the three major domestic groups.
Obviously, on the basis of the passion for self-development of corporate patents, the government will be able to formulate, support and encourage enterprises to develop patent policies as early as possible. Its active role in self-development and self-owned brands is more than the so-called enhanced Chinese identity. Big and small.