Who will buy and remanufacture?
This question does not seem to require answers.
Looking at the remanufacturing of auto parts, several large engine remanufacturing companies have stated that they are rapidly increasing equipment and expanding production capacity. "We must do a good job when we catch up."
Looking at the remanufacturing of machine tools, the market share of about 10 billion yuan per year is enough to "feed" the existing 1,000 machine tool maintenance companies. "The small days are still very good."
Assuming that the momentum is so full and the days are so good, then "who will buy" will naturally not become a problem.
However, is it true?
Status: No problem with survival
In recent years, the country’s attention to remanufacturing has risen unprecedentedly. As one of the representatives of green manufacturing and resource conservation, the remanufacturing industry ushered in a "golden development period."
According to Li Dakai, chairman of the Shaanxi Fast Group, the development of remanufactured products has developed over the years, but it is mainly technological development and marketization is still lagging behind. For example, according to statistics, this year China can produce about 110,000 remanufactured engines, and then manufacture about 60,000 transmissions, and then manufacture about one million generators and starters. The output value is about RMB 2.5 billion. “This number alone is okay, and it is too far away from foreign countries.†Taking the United States as an example, its annual output value of auto parts remanufacturing has reached 50 billion U.S. dollars.
"Production value not only represents production capacity, but also represents spending power. To develop remanufacturing, we must really go to the market and have our own competitiveness." According to Wei Liancheng, chairman of the China Electromechanical Equipment Maintenance and Transformation Technology Association, at present, the domestic The machine tool remanufacturing industry still stays at the "processing of incoming materials" stage, that is, when companies need to upgrade and upgrade their machine tools, the maintenance company will have to work. Some maintenance companies are on-site service, "the machine tool even children do not have to move."
In Wei Liancheng's opinion, "customer processing" reflects two problems in the machine tool remanufacturing industry: First, the ability of maintenance companies to expand their markets is not strong, and second, the entire industry has not yet formed an industrial chain of "recycling-renovation-sales". "If you go on like this, there is no problem with survival, but development is not easy to say."
The reporter learned that at present, the remanufacturing industry mainly focuses on the two major industries of auto parts and electromechanical products. The National Development and Reform Commission has already identified 14 pilot companies for remanufacturing auto parts and 35 pilot remanufacturing enterprises for electromechanical products. For the pilot project of auto parts remanufacturing, the central government has already invested 80 million yuan. According to He Bingguang, inspector of the National Development and Reform Commission’s Central Intelligence Department, in the next step, the country will adopt policy guidance and financial support to form a social atmosphere that the entire society is willing to use, dare to use, and will use remanufactured products.
Enterprise: Technology No Problem Marketing Can't Say
It is understood that although remanufacturing started relatively late in China, there are still many advantages in terms of technology, "it was not early and the level was not low."
Taking toner cartridge remanufacturing as an example, technologies such as Zhuhai Tianwei, Shandong Fumei, and Xiamen Taide are leading internationally. For example, Tianwei's self-manufacturing and repairing technology for the core parts of the cartridge, such as the magnetic roller and the charging roller, has reached or even surpassed international standards in terms of restoration, and has enabled the efficient use of resources.
In terms of machine tool remanufacturing, according to Wei Liancheng, the existing maintenance companies are mostly stripped from the machine repair shops of state-owned enterprises that year, and the technology and experience are not a problem. Especially in terms of human resources, almost all technical personnel are Only then can it meet all kinds of transformation and upgrading tasks.
The automotive parts and components remanufacturing companies are all part of the spare parts manufacturing companies. For example, Jinan Fuqiang Power Co., Ltd. has introduced a full range of remanufacturing equipment for Europe and the United States, enabling the company to have an internationally advanced technology level in the early years of its establishment. Through the efforts of the past two years, it has become the only member of the North American Engine Remanufacturing Association in Asia.
However, unlike outstanding technical performance, remanufacturers are inferior in marketing. It is reported that in addition to toner cartridges and automobile engines, the remanufacturing of other products is mostly "incoming processing", and it lacks the capacity for large-volume active production. Many companies do not even have a dedicated marketing department. Only one or two people go to a fixed company to “take ordersâ€.
Li Dongru, secretary-general of the Green Manufacturing Technology Innovation Alliance, told reporters that industrialization and marketization are inevitable directions for the remanufacturing industry to become bigger and stronger. If we cannot change the existing "reproduction, light marketing" cycle, it will inevitably have a negative impact on the development of the industry.
The good news is that on March 1, the auto parts remanufacturing product logo was officially launched. The industry believes that this will effectively promote the marketization and specialization of the industry and greatly enhance the overall image and marketing capabilities of remanufactured products. According to the "Circular Economy Promotion Law", remanufactured products should be marked in a prominent place.
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