With regard to the future development of tens of thousands of small and medium-sized parts and components enterprises in China, some people think that there will be much to be achieved. Some people think that the prospects are unpredictable under the harsh competition of the market. In any case, these companies are an important part of China's auto industry. To a large extent, they explore the issue of their survival and development, which is to explore the development path and development direction of China's local parts and components companies.
The mature experience abroad proves that small and medium-sized component companies are an important part of the automotive supply chain. From this point of view, for the development of domestic small and medium-sized parts and components companies, whether it is government departments or vehicle companies, it is necessary to give certain attention and support.
Mr. Wang of an auto parts factory in Weifang, Shandong Province, has been busy exhibiting in recent months: First, he participated in the 2nd China Small and Medium Enterprises Fair and the China-France Small and Medium Enterprise Fair held in Guangzhou, and later participated in the organization in Chengdu. The 58th National Auto Parts Fair, then went to Las Vegas, USA to participate in the World Auto Parts Exhibition held there.
“Our company is not big enough, and it is very important to open its reputation. No one knows us without attending the exhibition, especially foreign customers.†Mr. Wang told reporters recently in an interview in Beijing.
It is reported that in the country, there are many manufacturers such as the Shandong accessories factory. Due to the lack of size of these companies and their insufficient visibility, the past market was limited. Now that they think the conditions are ripe, they begin to “sell†themselves through various exhibitions. According to Mr. Wang's statement, "I need to have a stage to show it."
SMEs keen to exhibit
At the Second China Small and Medium Enterprises Fair sponsored by the National Development and Reform Commission, the Ministry of Commerce, and the Ministry of Finance, the “Automobile and Motorcycle Accessories and Accessories Exhibition Area†was specifically opened. According to organizers, more than 350 automobiles, motorcycles and their accessories and supplies companies from all over the country are exhibiting in this exhibition area.
People have noticed that this exhibition is a veritable SME exhibition. In addition to exhibitors mainly based on small and medium-sized enterprises, various activities held at the conference were also targeted at small and medium-sized enterprises, including the Sino-French SME Summit, Sino-French SME Cooperation Project Promotion Conference, SME Finance Fair, SME procurement briefings and special training for SMEs.
“Actually, China’s auto parts and components are the most promising. SMEs compete with multinationals for first-tier suppliers. We don’t have an advantage, but as a secondary or tertiary supplier, Chinese companies still have a certain degree of competitiveness. Relying on small and medium-sized enterprises, said Huo Yiguang, chairman of the Chamber of Commerce of the All-China Federation of Industry and Commerce, which sponsors the "auto and motorcycle exhibition area."
Li Anping, general manager of China Automotive Industry Parts Sales Co., Ltd., also feels the same, because they hold several auto parts trade fairs every year, and most of them participate in SMEs. “They are different from big companies and can establish relationships with OEMs with higher visibility. They have to seize every opportunity to show themselves and promote themselves. This is the main reason that the show can attract SMEs,†she said.
In this regard, an industry source said that this phenomenon also shows the blindness of the domestic SME development process to a certain extent. “Because of the eagerness to gain market recognition, they have to choose this fastest way. In fact, if the brand’s popularity is large enough, even small and medium-sized enterprises need not worry about not getting approval from the OEM, and not to waste a lot of money. Manpower and financial resources to participate in some exhibitions that have no practical effect."
Domestic and foreign companies are subject to different "treatments"
It is understood that at the Las Vegas Auto Show in recent years, domestic SMEs have attracted the attention of foreign customers, the volume of transactions is increasing, and more and more agreements have been signed. At the same time, some foreign buyers have begun to pay attention to the domestic exhibition. "Procurement to China" has become one of the new development strategies of many multinational companies.
One person in the industry believes that this situation has led to some products as "wall flowers bloom outside the wall," many small businesses in the country are not well known or even unknown, but in the international market has become famous.
The reporter also heard of such things: Some foreign buyers took a list to the exhibition to inquire about a company, but the people who were asked did not know that there is such a company in the country, and finally found that it was a domestic company Not on the number of parts companies.
“When I was studying abroad, I saw that in some after-sales service shops, our products were put together with famous brands from abroad. I asked how the foreigner who sells the goods was, and the foreigner extended his thumb. May be at home, Many OEMs do not understand us and it is difficult to hit the market,†said a veteran of a parts and components company in Wenzhou, Zhejiang. Their company currently exports 90% of its products.
In response, an expert from the China Association of Automotive Engineers stated that one of the important reasons for this is that domestic vehicle companies are basically joint ventures, and foreign parties have a lot of say, especially the purchasing rights and supporting components of spare parts. right. In order to obtain higher profits from them, foreign parties are more willing to purchase from abroad rather than using local products.
In addition, the domestic zero-set supporting system is dominated by the main engine factory. Smaller parts and components companies can only be in a subordinate position, which leads them to have neither the right to speak nor bargaining power when dealing with OEMs. Most SMEs' products can only be circling in the aftermarket, and it is difficult to enter the circle for OEMs. Or even if they enter, the market is in an unstable state.
SMEs urgently need support
“From the experience of developed countries, SMEs are the hope for parts and components. After all, there are few first-tier suppliers, most of them are second- and third-tier suppliers, and in the international development trend, auto parts and components are The 'fine' and 'specialized' are the mainstays. In this regard, small and medium-sized parts and components enterprises have an advantage. "In an auto parts show, an industry source said in his speech.
So who will support these SMEs? This person in the industry believes that the government and the vehicle factory are responsible for this. The OEM should involve the component companies from the very beginning in R&D, and the two parties should jointly develop key technologies that will drive small and medium-sized component companies to improve their technologies; the government should lean towards small and medium-sized component companies in terms of policies, funds, and so on. Support them on the road to "fine" and "specialization."
According to the analysis, at present domestic SMEs are in a position of “bipolarityâ€, that is, there are often no core technologies for funds, and a small number of enterprises have developed technologies and lack funds. How to combine these two aspects and realize the "seamless connection" between capital and technology is a pressing issue facing small and medium-sized component enterprises.