Unexpected Coldness: Truck Market Calls Cold


The Chengdu truck market this winter seems particularly cold. Affected by the rise in oil prices, the trucks that were supposed to be hot were “November November” and the overall market was less optimistic. Whether it is a light truck or a heavy truck, commercial vehicles with high energy consumption have suffered an unexpected cold encounter, and this has quietly opened up a market-changing energy-saving economy...

Market: No sales season in busy season

The afternoon of the day before yesterday afternoon, in Wujiaqiao East Motor City, there was a huge crowd of visitors inside the store. In the "Yuejin" light truck office in Area B, Ms. Luo, a salesperson, sat in her chair and looked at the window idly while scrolling over the newspaper. "Obviously in the high season, I feel like the off-season in May and June!"

The Wuguiqiao area is one of the most historic automobile markets in Chengdu. It mainly sells goods vehicles and has become the largest professional pick-up truck market in Southwest China. According to the usual practice, November each year is the time for the Chengdu area to apply for admission to the city. Because of this, many transportation owners and retailers are rushing to buy transportation trucks to prepare for business expansion in the coming year before the “threshold” is closed. “In the past few years, at this time it was certainly loud outside and the traffic flowed. We were too busy, but this year it suddenly became so deserted and somewhat unaccustomed!” Ms Luo’s words revealed a hint of disappointment. The dealers at the forefront of the market feel the most sensitive to this pressure.

The past sales season at the end of the year did not arrive on time, causing many car dealers to feel surprised. The person in charge of a well-known commercial vehicle manufacturer in the country reluctantly pointed out the reasons: “The main reason is that the rising international oil prices, the original not outstanding fuel consumption costs suddenly Has become the pain of users and manufacturers." It is understood that the demand for heavy trucks in Sichuan area is around 12,000 vehicles per year, and the demand for light trucks is even greater, with about 25,000 vehicles annually, if the average is calculated at 50,000 yuan/vehicle The profit cake for this market will exceed 1 billion. However, due to the recent turmoil in the country's diesel industry, many vehicles that transport pick-up trucks from other provinces are unable to add oil in halfway and cannot be delivered on time.

Consumer: Oil prices rise

Around 7 pm the night before, the site of a gas station on the Third Ring Road was still "spectacular," and the roads on both sides of the gas station were filled with trucks from all parts of the road, blocking the nearby roads. The reporter saw that the vast majority of trucks that were on the roadside and refueling were from other provinces, and had licenses for Henan, Shaanxi, and Anhui. Due to the tight supply of diesel fuel, each vehicle was filled with oil and had to increase the number of refueling.

Wang Lei, a transport engineer in Chengdu, calculated this for the reporter: A normally operating heavy truck consumes about 30 liters per 100 kilometers. If the average annual operating mileage is 250,000 kilometers, the annual fuel consumption is about 75,000 liters. If the cost of fuel consumption is increased by 2 yuan per litre, then each user will have to bear the cost of up to 150,000 yuan more for each car. "The money is not earned. Where can we easily change the car?" Wang Lei said reluctantly. As commercial vehicles such as trucks, which are used as production tools, the probability of damage is much higher than that of passenger cars. Every few years, new vehicles must be replaced by old ones, so the replacement rate is also very high. However, due to the current tight diesel, many retailers do not dare to invest freely. They had to wait and see. “You think about it, the oil is not added, trucks cannot be turned into gas, and even if you buy a car, it is wasted and occupied. Money thiophene!"

Car dealers: We also have fuel-saving cars

"In fact, we also have fuel-efficient models, but some consumers are temporarily unable to accept!" The head of the market department of a light truck manufacturer bluntly stated that with the full implementation of the National Euro II policy in April this year, the market has not yet reached Euro II. All diesel pickup trucks with emission standards face forced elimination.

“The new fuel-saving model price has risen by about 4,000 yuan, but the fuel-saving effect is better! And diesel pickup trucks must pass the 'examination' of the Euro II emission standard, otherwise they cannot go to the vehicle management office.” Said that many manufacturers' products have been upgraded one after another. The original Euro I models on the market were either recovered by the market or recycled by the factory.

Industry: Fuel economy is still a big trend

"While purchasing a "European-II standard" car costs a few thousand dollars more than buying an "European I-standard" car, in the long-term plan, the economic benefits of the latter period are the most obvious advantages." said Mr. Li, a Foton Ao Ling dealer. : If you want to save fuel, you must start with the choice of model, plus correct driving skills, routine maintenance and transportation solutions. “For example, the Euro I truck with diesel No. 0 has more than 300 kilometers of back and forth a day and about 110 liters of fuel. From the 1st of November, the price of diesel is about 0.5 yuan per litre, and nearly 2,000 yuan more per month, but the quality For a good Euro II model, though the price of the car is higher, but because there is no problem with fuel saving, the cost of oil is low and the overall operating cost will be even lower. In a few years, the money will be earned back.

“Energy conservation and environmental protection are definitely the future trend!” A person in charge of Sichuan Aoxin Automobile and Trade believes that according to the state's emissions-reduction policy and environmental protection and energy conservation requirements, the government's standards will continue to improve and the truck market will continue to tighten next year. Will face a new round of ecological energy saving "life and death robbery." "The current bleak situation is only temporary, and the focus is to change the buyer's concept of buying cars." He remains optimistic about future market prospects. Although Chengdu Truck Sales “Golden Moon” this year appeared unexpectedly cold, with the completion or completion of many projects at the end of the year, the commercial vehicle market will show signs of recovery. At the same time, with the advancement of new energy concepts and fuel-saving standards for vehicle owners, the breakthrough in the bottleneck of the Chengdu truck market is expected to occur during the New Year's Day and even reach a “blowout” status.


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