On January 18th, Brilliance Group held its 2010 annual business meeting in Boao, Hainan. The product strategy of its South Base Gold Cup and Starfish undoubtedly became the focus of media attention. At the meeting, Jinbei Starfish “sent three arrowsâ€, SY6390 Tesco, SY6370 minibus and Xiaojin minivans were released at the same time. At this point, the Brilliance South Base mini-vehicle product was fully unveiled, and its full-line layout became clear.
Gold Starfish SY6390 Tesco edition mini bus is at the first appearance of heavy vehicles, while officially listed. The Tesco version was selected based on the standard version of the Golden Cup Starfish released in 2009, which further highlighted the economic and practical features of the Gold Cup and Starfish. Its unique classic front face and kidney grille with crystal diamond headlights, six horizontal and two vertical super wide beam solid chassis design, but also created a micro-car six-leaf spring loaded era precedent. The unique and versatile space combination can satisfy more users' needs no matter whether it is people or cargo. The front has more energy-absorbing buffer zone design, and it is more trustworthy for its unique safety features such as a double-decker crash front beam and side door anti-collision steel beams. Simple center console, open the fuel tank cover, convenient and practical.
At the same time, Jinbei Starfish SY6370 Minibus and Xiaojin Minivan are all new models that Huachen Group has responded to in the country’s call to the countryside to target the vast rural and second and third tier markets. In the future, Jinbei Starfish will fully infiltrate into the second and third tier markets. Strategic responsibility.
At the meeting, Gong Daxing, general manager of Jinbei Starfish , announced the 2010 market expansion plan. Jinbei Starfish will invest 50 million yuan in 2010, and establish 1,000 county-level sales and service outlets with standard image showrooms throughout the country to achieve a market strategy that encompasses cities from the countryside. “We will set up outlets around the broad masses of the people. We truly serve the broad masses of the people well and pass on the reputation of the Golden Cup.†Gong Daxing said.
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