Dongfeng Motor's "Carbon Balance": Commitment to Reduce Emissions from Developing Peers


“Run Li Natural, in harmony with the environment.” Dongfeng Motor Company has always regarded environmental responsibility as an important part of corporate social responsibility. Especially in the past two years when “Swallow City” has become a hot search word for the Internet, Dongfeng has been working harder to implement the concept of “coordinating with the environment” in the development process, and using innovative ideas to find new ways to explore social responsibility. The new model issued a new commitment to the pursuit of a "carbon balance" with the Dongfeng "carbon balance" project.

In March 2012, the first new model of carbon emission reduction in China's automobile industry that offsets carbon emissions from enterprises was the development of Dongfeng “carbon balance” ecological economic forest in Enshi, Hubei Province. Dongfeng Motor Co., Ltd. was the main undertaker of the project. Shouldered heavy responsibility. Two years of exploration and experimentation, 10,000 acres of Dongfeng "carbon balance" eco-economic forest demonstration base has been completed, including 9,000 acres of camellia forest and 1,000 acres of walnut trees. The completion of the forest area, while improving the local ecological environment, has also achieved the self-impending of the plant's carbon emissions, and has promoted the improvement of the local economy and farmers' employment and income levels.

In order to better promote the "carbon balance" project, on October 30, the company specially organized the Dongfeng "carbon balance" ecological forest demonstration base to conduct inspections during the "China Dream, Dongfeng Run" environmental protection and public welfare driving experience. , and held a Dongfeng “Carbon Balance” ecological project promotion seminar. In-depth discussions were held on the benefits of the “carbon balance” ecological forest, crop selection, and group promotion.

"Carbon balance" creates a new road for energy conservation and emission reduction The "carbon balance" eco-economic forest is first proposed by Dongfeng, and it is also the first time in the automotive industry that emission reductions that differ from the "carbon intensity" and "carbon total" of Western countries concept.

"The 'carbon balance' eco-economic forest aims to compensate for CO2 emissions from the development of industrial enterprises through the use of green forest trees to absorb carbon dioxide through afforestation, and then to achieve a balance between carbon uptake and carbon emissions." Guo Tao, deputy director of the Party Committee's Office and secretary general of the Dongfeng Public Welfare Foundation, said at the recent Dongfeng "carbon balance" ecological forest project promotion seminar.

“Energy conservation and emission reduction” is an eternal topic in the development of the company. It is also a top priority in the development of Dongfeng’s business. The company and its affiliates have invested a lot of financial and material resources in the work of “energy saving and emission reduction”.

“In China, simply relying on improving equipment technology and improving energy efficiency management level not only has high costs, but also lacks flexibility in emission reduction under the 'rigid' requirement of the carbon intensity index, and the company’s production capacity and efficiency will have to be 'sacrificed'. It severely restricts the development space of the company.” The main bearer of the Dongfeng “carbon balance” eco-economic forest project, the relevant person in charge of Dongfeng Motor Co., Ltd., introduced the background of the Dongfeng “carbon balance” eco-economic forest project.

In the face of the limitations of the traditional “energy-saving and emission-reduction” approach, in March 2012, Dongfeng Company continued to explore and study, and the first demonstration base of Dongfeng “carbon-balanced” ecological economic forest began construction in Enshi City, Hubei Province.

"We hope that through such an action, we will substantially reduce CO2 emissions from society during the manufacturing process to zero." As the proponent and pathfinder of Dongfeng's "carbon balance" concept, he was then the general manager of Dongfeng Motor Co., Ltd. The current Minister of Law and Securities Affairs and Minister of Capital Operations Lu Feng said.

With the rapid development of China's economy, the pressure on China's carbon emissions is increasing. Through the construction of Dongfeng “Carbon Balanced” ecological economic forest to realize the “zero emission” of enterprises, it is the unremitting pursuit of Dongfeng Company to “run harmoniously with the environment and harmonize with the environment”. "In the future, if this innovative model is fully implemented at home, it will certainly provide China with a step-by-step elimination of the pressure of international public opinion as a major carbon emitter, as well as providing a viable first step for improving land fertility, developing green agriculture, and realizing a recycling economy. Three roads.” At the Dongfeng “Carbon Balance” seminar, the participating experts affirmed and placed high hopes on Dongfeng's “carbon balance” project.

Sustainable emission reduction, exploring new ideas of “green economy” Under the background of “low-carbon life” and “energy conservation and emission reduction” becoming global hot topics, “green factories” have appeared one after another. As one of the three major automotive groups in China, Dongfeng Company not only carried out full value chain environmental management to reduce emissions, but also continued to lay a solid foundation for energy conservation and environmental protection. At the same time, a new energy automobile factory was also established to be responsible for the production of green cars, and to achieve a natural balance through the "carbon balance" ecological approach.

“By planting carbon-enhanced ecological forests and carbon balance bases, planting and carbon fixation will offset carbon emissions from factories and achieve sustainable ecological emissions reduction.” Guo Tao stated at the Dongfeng “carbon balance” ecological forest project promotion seminar that the company hopes to adopt this A new way of thinking is to take the lead in constructing ecological economic forest demonstration bases and explore a green economy model that combines ecological emission reduction and recycling in the “low-carbon life” and “energy conservation and emission reduction”.

The "green economy" was originally derived from the "Green Economy Blueprint" published by British environmental economist Pierce in 1989. The so-called green economy is based on the ecological economy and knowledge economy, market-oriented, economic and environmental harmony and sustainable development, the establishment and development of a new economic form.

Dongfeng "Carbon Balanced" ecological forest project has been actively explored and implemented in the process of realizing emission reduction and creating a new model of "green economy". The project passed the site survey of 6 administrative villages including Tianfengping, Dashujing, Yangjiashan, Jukouping, Hegongwei, and Yangjiaba in three townships (offices) in Tunshi, Xiaodu, and Wuyangba in Enshi. Invested 6 million yuan to build a 10,000-mu Dongfeng “carbon balance” ecological forest. The project will be completed and put into operation in two phases in 5 years, and the park will be completed in the first two years. At the same time, it will implement the three-year tending management.

To better carry out Dongfeng's "carbon balance" base construction, Dongfeng Motor Co., Ltd. and the Enshi Municipal People's Government formed the Dongfeng "carbon balance" ecological economic forest construction fund council to jointly manage and manage, and in the framework of the fund council, refer to the form of charitable trust. Operation, the Enshi Forestry Bureau as a base construction execution unit, entrusted Hubei Golden Bay Oil Products Co., Ltd. to take land transfer, leasing, joint ventures and other cooperation methods to sign project construction contracts with farmers, specify distribution methods, and jointly develop base construction.

In terms of base operation and management, the project is in strict compliance with the scientific production model: Dongfeng Motor Co., Ltd. conducts comprehensive process control and follow-up management, and Enshi Forestry Bureau organizes relevant units and experts to guide farmers on the field to plant seedlings, fertilize, replant and pests and diseases. Prevention and control work; while promoting the normal growth of forests, the promotion of reasonable intercropping of forest vegetables, forest medicine, and forestry crops to ensure farmers’ income in the pre-production period and to achieve the purpose of farming assistance; according to the plan, after the forest will also Three-dimensional management methods such as farming chickens and bees under the forest are implemented to increase farmers' income.

“Effective carbon sequestration of ecological forests will offset carbon emissions from enterprises and gradually realize substantial emission reductions of 'reduced to zero' sustainable emission reductions. At the same time, we will achieve the goal of a new model of complementing agriculture and green recycling economy.” Guo Tao Said that the company's Dongfeng "carbon balance" ecological economic forest project construction and planning, also witnessed the Dongfeng company's determination to use actions to implement the social responsibility performance from "reactive" to "strategic."

"Double Balance" realizes the so-called "double balancing" of multi-party win-win situations in enterprises, rural areas and society. That is, the natural balance of carbon emissions is achieved through tree planting and carbon sequestration, as well as the development of agro-forestry industry through industrial support agriculture, and the balance of industrial structure is enhanced.

"Dongfeng's carbon balance' ecological economic forest base construction and operation will eventually form a large-scale economical and multifunctional carbon sink forest." Experts participating in the Dongfeng "carbon balance" eco-forest survey agreed that "the current reductions in the 'global carbon' and 'carbon intensity' of western countries that we refer to are more focused on technical 'restrictions' and 'limits'. However, relatively ignoring the importance attached to development, if we can promote the comprehensive benefits of the 'carbon balance' eco-industrial forest base model, we can not only promote the construction of a voluntary emission reduction system with Chinese characteristics, but also realize the real environment. Improvement can also broaden the space for economic development."

“To build a win-win situation together, to form a sustainable development industrial economic model, and to help local economic development support” is one of the objectives of Dongfeng “carbon balance” ecological economic forest project construction. In order to ensure a win-win situation for all parties, the trust fund jointly affiliated with Dongfeng Motor and Enshi Municipal Government plays a key role. According to the principle of common management, the two parties refer to the management methods of the public trust funds. Each of the two parties has set up a trust fund council to jointly manage the funds. In accordance with the agreement with the professional company, the trust fund will receive the highest base revenue of 5%. The proceeds from the fund will be used for the cyclical rolling investment in Enshi's “carbon balance” base, and will continue to support the local “three rural” people to get rich.

"Dongfeng" carbon balance 'eco-economic forest industry demonstration base construction, let us see a new enterprise, nature and society and other 'multi-win-win' green economic model." Mayor Li Guoqing of Enshi affirmed the development of the project.

“The planting of the Dongfeng Carbon Balanced Ecological Economic Forest has provided us with great practical results for our local farmers. This has given us a future to rely on, and we are also confident that we can make big money at our homes.” During a visit to the base, the local farmers told them that reporter. “Creating 'shared value' is the self-development that enterprises have achieved in the process of promoting social progress. Sharing value is not 'sharing' the value that the company has already created, but rather expanding the entire economic and social value cake. This is the enterprise’s performance. The highest level of social responsibility.” This is the view of Michael Porter, a professor at Harvard Business School, and this is exactly what the participating experts at the Dongfeng “carbon balance” ecological forest project promotion seminar have evaluated and expected.


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