In-depth analysis of the development prospects of various sub-sectors of construction machinery

The "Twelfth Five Year Plan for Development" of China's construction machinery industry, hereinafter referred to as "Planning," will state the development strategy and goals of the industry. The industry experts combined with the "plan" to conduct in-depth analysis of the development prospects of various sub-sectors within the industry.

Excavators: Domestic brand market share Excavators are the largest market for sub-products of construction machinery. There is plenty of room for growth in the industry. As far as the Chinese market is concerned, foreign brands still dominate. At present, major domestic companies, such as Sany Heavy Industry, Zoomlion, and Shanhe Intelligent, are rushing to expand their production capacity and occupy the market share of excavators. The market share of domestic companies will gradually increase, and the market share of foreign companies will be compressed.

Loader: Stable competition in the industry Compared with the excavator market, the market share of leading companies in the loader industry has steadily increased. From 2006 to 2009, the total market share of the top three loaders increased by 6 percentage points.

Experts predict that the export of loaders will rebound rapidly in the future, and the industry demand will maintain steady growth. During the “Twelfth Five-Year Plan” period, the annual growth rate of loaders will be 10% to 20%.

Cranes: Steady growth in recent years China is currently dominated by truck cranes. Last year, the crane industry’s sales share was further concentrated to leading companies, and Zoomlion, Liugong, Sany Heavy Industry and other five companies accounted for over 90% of the automotive crane market. The major companies have now formulated their own development plans: By the end of the “Twelfth Five-Year Plan” period, Xugong Machinery plans to achieve an annual production value of 40 billion yuan for cranes, and Sany plans to target 32 ​​billion to 400 billion yuan. Zoomlion Liugong also expanded its crane production capacity. Liugong’s annual output value is planned to be more than 10 billion yuan.

Bulldozers: Shantui shares rank first in comparison with other construction machinery sub-sectors such as loaders, excavators, etc., and bulldozers have a relatively small market capacity. Shantui shares is one of the largest in the industry, but it is sensitive to the prices of raw materials such as steel, and the gross profit margin of products is low.

Concrete machinery: Gross profit margins topped the list. In the recent period, due to the impact of real estate regulation, the output growth of concrete machinery was ranked lower in the large engineering machinery industry. However, in the long run, China’s urbanization process will promote the steady growth of real estate and infrastructure investment; at the same time, compared with developed countries, the proportion of commercial concrete in the total concrete in China is still low, and the industry’s demand will continue to grow steadily. The situation.

The gross profit rate of concrete machinery is top of the list in construction machinery products. At present, the market's main competitors, Sany Heavy Industry and Zoomlion occupy more than 80% of the market share of the market, and the competitive landscape is stable. New entrants to the industry such as Xugong Machinery, Shantui Shares, and Liugong are eyeing, but short-term for the industry. The impact is smaller.

Forklifts: The outlook for the industry is optimistically benefited from the development of the domestic logistics industry and the development trend of machine replacement. The average annual demand growth of the forklift industry is expected to remain at around 30%. However, similar to the bulldozer industry, the forklift industry is very sensitive to the prices of steel and other raw materials, and the gross profit rate of products is relatively low.

At present, among the listed companies, Anhui Heli has a relatively high market share, but due to the relatively low barriers to entry in the industry, new entrants have increased, such as Shanhe Intelligence and Liugong, and the competition has become fiercer.