Su Zimeng: Engineering Machinery Industry Faces New Opportunities and Challenges

As the first quarter of 2012 is approaching, in the face of the still sluggish construction machinery market, more companies have chosen to “work hard” to deal with it. From March 5th to 8th, the 2012 work conference of the branch of China Construction Machinery Industry Association was held in Qingdao, a beautiful seaside city. Su Zimeng, secretary general of the China Construction Machinery Industry Association, reviewed the work of the association in 2011 at the meeting. Secretary-General Su Zimeng believes that 2012 is the key year for the industry's "12th Five-Year Plan" development, and the industry is facing new opportunities and challenges. It is hoped that all departments and branches of the association will be guided by the “Twelfth Five-Year Plan” of the industry, implement and implement the guiding documents concerning the work of the relevant ministries and commissions of the State and the China National Aircraft Association. From the perspective of the industry, the long-term interests of the industry will be taken into consideration. The revitalization and development of the construction machinery industry as a top priority and fundamental purpose. In the work, we must lay a solid foundation, build core business, establish a good working platform, provide more initiative, higher quality, more elaborate, and more timely services for government departments and industry enterprises, and lead the industry in sustained and healthy development. He firmly believes that as long as the association insists on standardization in development, develops concepts in the norms, seizes opportunities, meets challenges, strengthens the institutional and standard management of the secretariat and branches of the association, and actively expands the functions of the association, it will surely work hard to create new ones for the association. situation.

According to the reporter of China Construction Machinery Business Network, China's GDP growth rate in 2011 reached 9.2%, and the growth rate of GDP established in 2012 was 7.5%. Sany Heavy Industry once told Wenbo in an interview with reporters that the strong local market was an important reason for the rise of China's construction machinery manufacturers. This year's domestic construction machinery market is expected to reach 500 billion to 600 billion yuan. According to the “Twelfth Five-Year Plan” issued by China’s construction machinery industry, the sales volume of the Chinese construction machinery industry will reach 900 billion yuan by 2015, with an average annual growth rate of 17%.

2012 is a year in which opportunities and challenges coexist. Due to the fierce competition in the domestic market, Chinese construction machinery manufacturers will seek overseas development. It is expected that there will be larger-scale and bolder overseas mergers and acquisitions this year. In the next 3 to 4 years, the proportion of overseas large-scale construction machinery operators in China will increase their revenue from 10% to 30%. While Caterpillar and other international giants have increased investment in the Chinese market and expanded production capacity, it is bound to accelerate the rapid development of China's construction machinery industry. China's construction machinery companies should strive to improve their core competitiveness in order to better respond to current opportunities and challenges.