The recent drama "My first half" fire, in fact, in the automotive industry, almost every year car companies are meticulously studying their own half-life and life - sales of six-month test, sales of the annual test, compliance rate, change, each data , Such as "small boxing" hammer in the car enterprise mind, and affect the policy adjustment and product direction of the next car prices.
The trend is still or will rise against the trend
In the first half of 2017, the production and sales of passenger cars were 11.482 million vehicles and 10.57 million vehicles, respectively, an increase of 3.16% and 1.61% year-on-year, representing an acceleration of 4.16 percentage points and 7.62 percentage points from the same period of last year.
However, in June, the sales volume of narrow-sale passenger cars in the Chinese auto market was 1.745 million, an increase of 5.1% year-on-year. Looking at the year-on-year growth rate, the sales growth rate of narrow-sale passenger cars in the Chinese automobile market in June was significantly higher than the 2.1% growth rate in the previous month.
In fact, the market in the first half of this year was still affected by the policy. Such as small-displacement policy purchase tax New Deal, new energy vehicles subsidy retreat, new energy auto catalog review and other policy factors. On July 1st, a new method was issued, which may again have an impact on the auto market.
The "first half" of the 2017 automakers was completed in this way. The top ten automotive companies in terms of sales volume were: SAIC, Dongfeng, FAW, Chang'an, BAIC, GAC, Geely, Great Wall, Brilliance and Chery.
For independent companies, the sales target at the beginning of the year was based on the rapid progress of 2016, giving them a more aggressive approach when they made a military order in 2017. Joint venture brands prefer to make a fortune and act cautiously.
The self-owned brand å°´å°¬ å°´å°¬ å°´å°¬ å°´å°¬
In the first half of this year, China's branded passenger vehicles sold a total of 4,930,500 vehicles, an increase of 4.33% year-on-year, accounting for 43.90% of the total passenger vehicle sales, and an increase of 1.14 percentage points over the same period of last year.
Compared with the same period of last year, sales of BAIC, Brilliance, Dongfeng, and Changan declined, and the other six companies showed an increase. The growth rates of Geely, Guangzhou Automobile, and Chery were even more pronounced.
Overall, the completion rate of the self-owned brands in the first half of the year is very low. We set aside the overall environment in the “policy market†factor. We can see from the relationship between sales volume, target and ratio at the beginning of the year, the percentage growth rate of most car companies is very beautiful, can be implemented in the degree of completion, and still fail to exceed 50. %.
Jianghuai: Cheng also SUV, defeated SUV
Jianghuai’s achievements last year were obvious to all, and it started to “fallen†in 2017. In the first half of this year, the cumulative sales volume of JAC passenger vehicles was 112,692 vehicles, which was a year-on-year decrease of 40.2%.
JAC relied on SUVs in succession last year to obtain a good market reputation and sales results, but this year as the most important SUV segment, a total of 67,164 new cars were sold, a drop of 53.2%, which was the main factor behind the slump.
Although the sedan segment continues to grow, the small share is not enough to support the grand stage in the second half of the year. Therefore, JAC has not adjusted its sales target properly in the event that the product layout has been adjusted or the time has been insufficient.
SAIC Passenger Car: Beautiful flowers, silent landing
To say that the most grievances, Xiao Bian felt that SAIC Motors was the second, and no one took the top spot. Among the self-owned brands, SAIC Motor's passenger vehicles have the highest growth rate among their own brands. In the first half of the year, the cumulative sales volume reached 234,000 units, a year-on-year increase of 112.99%.
However, when the SAIC Passenger Vehicle set targets at the beginning of the year, it set itself a benchmark of 600,000. This is not even the fourth Chengdu, and only 38% of the completion rate is a bit embarrassing.
However, the Roewe RX5 accumulated sales of nearly 200,000 vehicles, plus Roewe i6, MG ZS, Roewe ei6, Roewe ERX5, which will be listed one after another this year, and a few climaxes in the second half of the year. Although the mid-term performance was not satisfactory, the Roewe RX5 will return to the carbine. There is no lack of opportunities.
In addition to these typical players, there are still some car companies encounter Waterloo.
The goal set by the Chery Group at the beginning of the year was to maintain 900,000 vehicles competing for 1 million vehicles. However, the cumulative sales volume in the first half of the year was only 315,000 vehicles. Although the growth rate was 11% year-on-year and the completion rate was only 30%, it clearly added a big block to itself in the second half of the year. .
Great Wall Motor’s momentum is not as strong as it was last year. The target set at the beginning of this year is 1.25 million vehicles. In the first half of the year, the cumulative sales volume was only 460,700, and the completion rate was only 37%. Although there are a series of models, there are God car H6, new brand WEY pressure array, but the famous WEY brand is currently burst out of "fuel consumption fraud" information, how much will have a certain impact on its sales.
In Changan Automobile, although the product price was lowered to protect sales, due to the lack of layout on the product line, sales volume fell 5.5% in the first half of the year. In addition, Beijing Automotive, BYD, and Zotye Automobile also faced a year-on-year decline in their first-half results. pressure.
GAC & Geely: Contrarian and Bright
Among self-owned car companies, only Geely and GAC passenger vehicles were able to honor their promises in the first half of the year.
Geely set itself a “small target†of one million vehicles. In the first half of the year, it had a strong growth of nearly 90%. It had overturned the sales of 550,200 units of Changan Automobile and became its own brand.
Its market share in self-owned brands increased from 6.46% in the first half of last year to 11.14% in the same period of this year, and the completion rate of half-year sales also reached 53%.
Thanks to the good sales of Bo Yue, Dorsett GS and Vision SUV this year, only two models, namely Emgrand and Bo Yue, have contributed 240,000 units to Geely. Coupled with the balanced growth of car categories, Geely has taken the opportunity to increase its sales target in 2017 to 1.1 million units.
The annual target set by Guangqi Chuanqi at the beginning of this year was 500,000 vehicles. In June this year, 43,000 vehicles were sold, an increase of 39% year-on-year. In the first half of this year, 250,000 vehicles were sold, a year-on-year increase of 57%, and the momentum of rapid growth continued to be maintained. The completion rate reached 50.2%.
In the first half of the year, GAC Group's cumulative sales reached 960,000 units, a year-on-year increase of 31.65%. The entire GAC Group has made full efforts this year and has performed well.
Strategy for joint-venture enterprises: step by step to fully blossom
In the sales share of the first half of the year, German, Japanese, American, Korean and French passenger cars sold 2,275,200, 1,819,200, 1,351,700, 430,900 and 184,400 vehicles, respectively. Total sales of vehicles were 20.22%, 17.68%, 12.01%, 3.83%, and 1.67%.
In the list of joint venture brands, SAIC Volkswagen and SAIC General Motors have not announced their annual sales plans. However, data released by the SAIC official shows that in the first half of 2017, SAIC-Volkswagen and SAIC General Motors had sold 970,022 vehicles and 8,67,393 vehicles, respectively. This is the base number. It will not be too bad according to the top three rankings of the previous three categories.
In addition to the rankings, Dongfeng Renault’s classmates have risen suddenly. With the promotion of domestic Corrigan and a whole new generation of Koreo and other products, this year it has set a sales target of 60,000 units, completed 37,000 vehicles in half a year, and finished at the top of the current ranking with a 63% completion rate.
According to the overall rate of growth and completion of a general summary, the German system is stable, the Japanese red, Korean Department of crying nowhere to say.
Japanese joint venture: full blossoming prestige
The Japanese joint-venture car companies performed well overall in the final exam results, with the highest increase being GAC Mitsubishi, which achieved a growth of 181.7% year-on-year and a completion rate of 54.2%, which is arguably the best small red flower winner in the six months.
The opening of GAC Mitsubishi Motors really needed to sell well with the Outlander and Jin Xuan ASX. In particular, after the listing of Euronuk Germany last year, it drove the overall sales of GAC Mitsubishi.
Dongfeng Honda is also worth mentioning. As a player following GAC Mitsubishi, its half-year sales completion rate reached 51.5%, an increase of 35.4%. Dongfeng Honda has adjusted its annual target to 680,000 units with full confidence.
In addition, Toyota’s two major joint venture brands in China, FAW Toyota and GAC Toyota, also successfully passed the half-year assessment with 344,144 vehicles and 219,456 vehicles respectively.
Although Dongfeng Nissan did not pass the sales target for half a year, the 44.2% performance was not too bad. Coupled with the introduction of new cars and small SUVs in the second half of the year, the target of 1.08 million vehicles does not seem so far away.
Of course, in the process of brand development, there is bound to be time before and after. Slow or slow problems will occur, and too fast may not be worth the excitement.
We can't deny that such successes as Guangqi Mitsubishi and Dongfeng Renault have achieved remarkable results, but we can't deny that there is a certain link between their small base and the impact of a single model. If you want to maintain such a growth trend, it is imperative for the company to have a more precise and powerful direction in the overall product layout and even policy development.
Korean joint venture: pool fish caught, tearfully
In the first half of this year, the Korean car was not a water reversal. It was a fish that was affected by eight children.
Beijing Hyundai's sales in China from January to June were only 301,000, down 42.4% year-on-year. At the beginning of the year, the target of 1.25 million vehicles was stricken in the first half of the year, and even 25% of them did not realize it. The Dongfeng Yueda Kia cumulative sales of 129671 vehicles, down 54.6% year-on-year.
In fact, the dilemma of the North is a bit aggrieved. In the wake of certain political factors in March, the performance of the entire Korean industry across the board in China has drastically dipped, including of course the auto industry.
According to informed sources, Beijing Hyundai will announce the reduction of sales targets in the coming months. As early as March, the factory in the north of Zhangzhou, Hebei Province, had been suspended for a week, making it impossible to guess.
Throughout the entire six-month sales survey, the completion rate from 15.7% to 63%, a substantial span, which also reflects the position and situation of different cars in the Chinese market. For auto companies, they cannot avoid the influence of external policies and nepotism, but at least they seem to be more mature and accurate in their self-positioning and layout.
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