Every year this year, a turbulent China heavy truck market has opened up to Guangzhou but it is brilliant.
“As a result of the stimulus from the policy of retiring yellow converters, it is estimated that there are more than 20,000 medium- and heavy-duty trucks in the Guangzhou market that need to be renewed. According to Liu’s market share of about 13%, if the timing is well understood, the total number of over 3,000 vehicles may be realized in total. The worst can reach 1000.†Liao Bofei, deputy general manager of Guangzhou Shenglong Automobile Trading Co., Ltd. (referred to as Guangzhou Shenglong) introduced.
Hot steaming cakes have emerged in the desolate market and will inevitably be ravaged by numerous trucks. In China's heavy-duty truck market, the ever-changing law has always been that "they must get the engine to get the world." With the gradual implementation of the “One Belt and One Road†initiative, the Nandu Market, which has long been known to be an opportunity, will once again be surging. In the face of a new wave of market prices, one can't help but speculate: What will be the biggest challenger this time?
Yuchai Engine "Core" moves Guangzhou market
As a senior person, Liao Bofei gave his own conclusion: Yuchai .
There may not be anyone who understands the needs of users in Guangzhou better than Guangzhou Shenglong. This company that has been deepening the medium- and heavy-duty truck industry in the Guangzhou truck market for more than 15 years has sold no less than 10,000 units of Yuchai. It has witnessed the upgrading of Yuchai's products and services. “The success of Yuchai in Guangzhou is a matter of course, especially It is a high degree of recognition of Yuchai for users of road vehicles."
Despite his youthful face, Liao Bofei, who was his father’s earmarking in the trucking industry since he was young, has long been familiar with the truck market. Both Yuchai and Liuzhou have deep feelings.
In the past three years, Guangzhou’s sales performance has doubled year after year, and 95% of vehicles sold are powered by Yuchai engines. As the earliest independent distributor of sales in Guangzhou, Guangzhou Shenglong has the resource advantages that are difficult for future entrants to come by: huge source of customers, sufficient funds, loud signboards, etc., but also because they always uphold the principle of long-term development. Has always adhered to the principle of "non-optimality" and played a high-quality difference card.
Can be a "high threshold" dealer site, become a hanging side of the gold signage, Yuchai strength is evident. In the opinion of Liao Bofei, Yuchai is an “all-round championâ€, especially in the Guangzhou market, where demand for road vehicles is particularly strong, and its excellent performance can be a hit point for users.
According to reports, the ratio of demand for tractors and trucks in Guangzhou is roughly 1:3. Truck users engaged in short-to-medium-distance logistics transportation, due to the relatively noisy sources of goods in the Pearl River Delta region, have good or bad road conditions, and require high reliability of the engine. Compared with other competing products in the market, Yuchai is obviously more stable and more durable in practical use. Liao Bofei even laughed. "Because Yuchai's machine quality is so good, we can't repair several units in one year."
The magnificent Guangzhou truck market is a battleground for the public brands. Yuchai, who is "invincible everywhere," has always faced a double squeeze from domestic and joint venture engine manufacturers. Of course, Yuchai is not simply relying on a "reliability". stand out. Yuchai has also led the industry in terms of dynamics, economy, and service convenience that users are most concerned about.
"Users generally feedback that Yuchai's engine is very fuel efficient, has low noise and comfort, and compares the same brand vehicles with different power configurations on the same line. Yuchai has to save about 2 liters per 100 kilometers." And in the power reserve On the other hand, Yuchai fully considered the actual needs of truck users. For example, the horsepower output of a 6L engine rated at 310 horsepower can reach 330 horsepower, which is enough to easily handle various climbing conditions in Guangzhou. Liao Bofei, who knows how to save fuel, told the Friends of the Truck Network that he should not underestimate the two litre fuel savings figures. “The annual operating mileage of each truck is more than 2010 million. All should be measured in units of ten thousand yuan."
For key markets, Yuchai, which is known for its services, is not afraid to relax. In 2014, Yuchai simply split the Guangzhou office into two offices in Guangzhou and Shenzhen. It is clear that it hopes to better serve and serve the two markets. In this regard, Liao Bofei said that the actual effect is very obvious, "manpower is many, fast and efficient, Yuchai's response to the market faster."
Facts speak louder than words. Liuzhou, which has been closely cooperating with Yuchai, has dominated the Guangzhou truck market in recent years. Liao Bofei believes that this is due to the good reputation of Yuchai in Guangdong and Guangxi and the high degree of trust of users. % Match Yuchai, this configuration has been user default, after all, the two strong combination can create a successful model with a reputation for sales."
This year, Yuchai’s launch of “Golden Power†in conjunction with Liuzhou Auto will attempt to maximize the advantages of combining strengths and strengths. The change of ideas and the precipitation of experience have made “Golden Power†a great achievement for Yuchai in the truck market. “Golden Power†did a lot of pre-matching work on the trucks of Liuzhou Longchuan. The power, economy and running stability of the vehicle exceeded the market's similar products; parts and components were specified using high-quality suppliers to achieve exclusive quality assurance and reliability. Significant increase in sex; pipeline finishing, compact layout, beautiful, more convenient maintenance.
Now in the Guangzhou road bike market, Yuchai 4E, 4D, 6J, 6L and other models have already become hot stars. With the new golden appearance and gold content, users are refreshing their understanding of Yuchai. I want to go by the wind and show great talents. After years of deep plowing, Liuzhou and Yuchai have formed a difficult-to-compete competitiveness in the Guangdong and Guangxi regions. In 2014, Liuzhou Automobile sold more than 7,000 vehicles in the Guangdong region. At least 90% of the models are equipped with Yuchai engines. Major truck manufacturers such as Dongfeng Commercial Vehicles, Co-trucks and Valin Heavy Trucks also use Yuchai engines. "It is expected that the total market share of Yuchai's products in the Guangzhou market will not be lower than 30%," said Liao Bofei.
More importantly, Liuzhou Long Trucks equipped with Yuchai engines have shown great potential in many provinces and cities. In some northern logistics provinces such as Shanxi, Shandong, and Hebei, the users of road vehicles have shown a strong growth momentum for Yuchai. "This is not unexpected," said Liao Bofei. "After all, the biggest selling point of Yuchai and Liuzhou is quality."
Drip and stone wear, subtle breakthroughs can always bring greater gains. Earlier this year, the National Development and Reform Commission, the Ministry of Foreign Affairs, and the Ministry of Commerce jointly issued the "Vision and Action for Promoting the Joint Construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road." Among them, Guangzhou City was mentioned three times, involving open cooperation areas, coastal cities, ports, and international hub airports. This shows that the Central Government has high hopes for Guangzhou, and Guangzhou will play an important role in the country’s new round of opening up pattern and the “Belt and Roadâ€. Play an important role. For the future, we have no reason not to convince that with the implementation of the “Belt and Road†national strategy, investments in infrastructure such as ports, railways, and power generation facilities will create more business opportunities for the public brands competing in the Guangzhou truck market. With many achievements in actual combat, Yuchai, who sticks to the “quality†route, will surely usher in greater development.
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