At the beginning of March 2016, it was not long ago that during the 22nd China International Auto Accessories Exhibition, Round Cool (Beijing) organized the 2016 Wheel Hub Training Seminar.
Co-founder Chen Bin hosted the meeting
The reporter learned from the scene that the two half-day training seminars were aimed at terminal service stores such as tire shops, quick repair shops, and car wash beauty shops. Aftermarket companies from Henan, Hubei, Shandong, and Beijing attended the meeting.
According to Xingfu, CEO of Cool Cool, the current auto market terminal stores should foster non-standardized products--services, and paying attention to service is the way to survive and develop.
In the report on "China's Automobile Aluminum Wheel Industry Status and Approaches to the Legalization of Refitting," Wang Xiaodong, deputy secretary-general of the Wheel Committee of the China Association of Automobile Manufacturers, made a profound analysis of the status quo of the Chinese aluminum wheel industry and discussed with the attendees the legality of car modification. Way.
Lu Jun, CEO of Enterprise Consulting Co., Ltd., shared the “how to set up the project in a scientific way†at the meeting. He stressed that terminal stores find their own core competitive advantages, identify ways to set up customers and profit points, use high-viscosity products and strong experience services to form a strong relationship with customers.
The author of the "Auto Parts Selling," and Yu Shiyao, a well-known automotive aftermarket training expert, said in a live address: "You don't establish a relationship with your customers. You don't have a relationship." The attending training experts all emphasized that the importance of establishing relationships with customers is very important for terminal shops.
In this "Where the world is not difficult to sell wheel" training seminar, the co-founder Chen Bin has repeatedly emphasized cooperation. Regarding the relationship between the wheels and the tires, he used the term "marital relationship" as a metaphor for unanimous approval of the participants.
At the seminar, related companies shared their experience in product and store design. The three employees of Rinku made introductions on the parameters, selling points and the use of APP software. After the meeting, everyone visited and visited the round of cool exhibition hall.
According to reports, the organizer of this seminar is Beijing Wheelcool Network Technology Co., Ltd., a network technology company that specializes in automotive aftermarket services. In the form of mobile internet, the wheel cool APP integrates functions such as product pictures, loading effects, product comparison, etc., and is deeply engaged in the terminal tire and hub shop market segments.
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