——Interview with Li Yongfeng, general manager of Cobalt (Changzhou) Cutter Co., Ltd. Since the establishment of a subsidiary company of German cobalt lead company in China in 1998, the development of cobalt lead group in the Chinese market has been rapid. The products also occupy automotive, aerospace and other industries. A place. On the occasion of the New Year, a reporter of "Tool Technology" magazine visited Li Yongfeng, general manager of Cobald Collar Changzhou. He briefly summarized the development of the cobalt collar company in recent years and its future goals.
Q: We know that the company has more than 100 years of production history. It is a world-renowned rotary cutter manufacturer. Please talk about the situation of the group company, its development history and the current global business development. As a wholly-owned subsidiary of the Group in China, how has the Cobalt (Changzhou) Tool Co., Ltd. developed in recent years?
Mr. Li: The Cobalt Group is a professional manufacturer of metalworking tools. Since its establishment in 1898, it has gradually developed into a business group that covers tool materials, tool manufacturing equipment, metal processing tools, and tool management projects. At present, the company has established branch offices in 34 countries and regions around the world, with an annual turnover of more than 800 million euros. Cobalt Collar (Changzhou) Cutter Co., Ltd. is the only branch company established in China by the Cobalt Collar Group. Since 1998, various businesses have also achieved rapid development. The current annual turnover has also exceeded RMB 500 million.
Q: What are the main products of the Cobalt Company? Where are the main users distributed? What are the main advantages of the company?
Mr. Li: The products of the Cobalt Group mainly include drills, taps, reamers, cutters, boring tools, PCD tools, tool holders, and tool management equipment. Now the business is mainly distributed in the automotive and aerospace fields. Cobalt leading company adhering to the "quality first, users first" concept of development, its advantages are mainly reflected in the "high-quality products, service quality." Drills, taps, reamers, milling cutters, boring tools, PCD tools, and tool holders manufactured by Cobalt Collar have been recognized by customers in the automotive and aerospace industries. In particular, the company's tool management business has led the development of the global tool industry. Now there are three tool management projects in China that can be successfully run, which greatly reduces the tool cost while improving the machining efficiency for users.
Q: Cobalt Collar has produced so many high-performance products. How can we make full use of their performance?
Mr. Li: The professional service team is the effective assistant for the majority of users. Cobalt Collar (Changzhou) has set up a special tooling project department to provide professional planning for machining processes, tool design, and cost budgets to customers, so that users can control product quality and tooling costs within the expected range in the early stages of new project planning. . Cobalt Collar (Changzhou) has also specially set up a team of product engineers. When users need to provide professional services of a certain type of products, service engineers of such products will arrive at the user site within 24 hours to provide users with solutions. In addition, the company can also provide users with various forms of technical training, so that the majority of users continue to improve the performance and application of cobalt collar products.
Q: With the renewal and development of processed materials and products, many companies launch many new products each year to meet the changing needs of customers. What does cobalt lead company do in the research and development of new products?
Mr. Li: The Cobalt Group annually uses 5% of its turnover for the research and development of new products. The Cobalt Group has four R&D centers, namely Tool Materials, Tool Manufacturing Equipment, Metal Processing Tools and Tool Management Project R&D Centers. After more than 110 years of continuous efforts, the Group has a total of 284 patents related to cutting tools and more than 150 senior experts in R&D centers are the reliable guarantee for the continuous improvement of cobalt-based products. In recent years, ultra-fine grain bar materials, ultra-high-speed aluminum alloy face milling cutters, tool coating furnaces, and tool automatic containers have been the crystallization of this team's wisdom.
Q: With the rapid growth of the Chinese market, China is increasingly receiving the attention of global companies. How does the headquarters view the rapid growth of the Chinese market? What kind of strategy and development goals does the cobalt lead group have?
Mr. Li: The Chinese market is also the most important emerging market for the company. In the past 10 years, due to the full support of the company's corporate headquarters and the majority of users of cobalt collar (Changzhou), the business of cobalt lead (Changzhou) has increased nearly 50 times. Therefore, in 2010, the Cobalt Group specially formulated a strategy for the Chinese market for the next 10 years. It is ready to fully support the development of cobalt (Changzhou) in areas such as capital investment, product development, product manufacturing, and after-sales service. Of course, "quality first, customer first" is the company's consistent aim. When necessary, we even prefer to sacrifice some development speed but also to maintain high-quality and professional services to reward the majority of users of our products and love. stand by.
Q: We know that the company has more than 100 years of production history. It is a world-renowned rotary cutter manufacturer. Please talk about the situation of the group company, its development history and the current global business development. As a wholly-owned subsidiary of the Group in China, how has the Cobalt (Changzhou) Tool Co., Ltd. developed in recent years?
Mr. Li: The Cobalt Group is a professional manufacturer of metalworking tools. Since its establishment in 1898, it has gradually developed into a business group that covers tool materials, tool manufacturing equipment, metal processing tools, and tool management projects. At present, the company has established branch offices in 34 countries and regions around the world, with an annual turnover of more than 800 million euros. Cobalt Collar (Changzhou) Cutter Co., Ltd. is the only branch company established in China by the Cobalt Collar Group. Since 1998, various businesses have also achieved rapid development. The current annual turnover has also exceeded RMB 500 million.
Q: What are the main products of the Cobalt Company? Where are the main users distributed? What are the main advantages of the company?
Mr. Li: The products of the Cobalt Group mainly include drills, taps, reamers, cutters, boring tools, PCD tools, tool holders, and tool management equipment. Now the business is mainly distributed in the automotive and aerospace fields. Cobalt leading company adhering to the "quality first, users first" concept of development, its advantages are mainly reflected in the "high-quality products, service quality." Drills, taps, reamers, milling cutters, boring tools, PCD tools, and tool holders manufactured by Cobalt Collar have been recognized by customers in the automotive and aerospace industries. In particular, the company's tool management business has led the development of the global tool industry. Now there are three tool management projects in China that can be successfully run, which greatly reduces the tool cost while improving the machining efficiency for users.
Q: Cobalt Collar has produced so many high-performance products. How can we make full use of their performance?
Mr. Li: The professional service team is the effective assistant for the majority of users. Cobalt Collar (Changzhou) has set up a special tooling project department to provide professional planning for machining processes, tool design, and cost budgets to customers, so that users can control product quality and tooling costs within the expected range in the early stages of new project planning. . Cobalt Collar (Changzhou) has also specially set up a team of product engineers. When users need to provide professional services of a certain type of products, service engineers of such products will arrive at the user site within 24 hours to provide users with solutions. In addition, the company can also provide users with various forms of technical training, so that the majority of users continue to improve the performance and application of cobalt collar products.
Q: With the renewal and development of processed materials and products, many companies launch many new products each year to meet the changing needs of customers. What does cobalt lead company do in the research and development of new products?
Mr. Li: The Cobalt Group annually uses 5% of its turnover for the research and development of new products. The Cobalt Group has four R&D centers, namely Tool Materials, Tool Manufacturing Equipment, Metal Processing Tools and Tool Management Project R&D Centers. After more than 110 years of continuous efforts, the Group has a total of 284 patents related to cutting tools and more than 150 senior experts in R&D centers are the reliable guarantee for the continuous improvement of cobalt-based products. In recent years, ultra-fine grain bar materials, ultra-high-speed aluminum alloy face milling cutters, tool coating furnaces, and tool automatic containers have been the crystallization of this team's wisdom.
Q: With the rapid growth of the Chinese market, China is increasingly receiving the attention of global companies. How does the headquarters view the rapid growth of the Chinese market? What kind of strategy and development goals does the cobalt lead group have?
Mr. Li: The Chinese market is also the most important emerging market for the company. In the past 10 years, due to the full support of the company's corporate headquarters and the majority of users of cobalt collar (Changzhou), the business of cobalt lead (Changzhou) has increased nearly 50 times. Therefore, in 2010, the Cobalt Group specially formulated a strategy for the Chinese market for the next 10 years. It is ready to fully support the development of cobalt (Changzhou) in areas such as capital investment, product development, product manufacturing, and after-sales service. Of course, "quality first, customer first" is the company's consistent aim. When necessary, we even prefer to sacrifice some development speed but also to maintain high-quality and professional services to reward the majority of users of our products and love. stand by.
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