Heavy truck market downturn has bright spots China's heavy truck Xiangjiang earth dragon rises


The Year of the Dragon has made a success, with heavy-duty trucks passing through the Xiangjiang River. The reporter learned from the CNHTC Sales Department that the sales of Changsha Branch of CNHTC Sales in 2012 completed 4,650 units, and the repayment amount reached 1.28 billion yuan, respectively, completing 130% of the targets issued at the beginning of the year, adding to the heavy-duty market which has been declining for two years. A thick bright color.


Hunan is neither a treasureland for energy output nor a major province for logistics and transportation. The level of economic development is also at the middle reaches of the country. Since 2003, when the group company established a sales branch in Hunan, the sales volume has been hovering between several hundred units for several consecutive years, and the completion rate has always ranked at the downstream level of more than 30 branch companies across the country. In 2005, Li Sanjun, who was also a salesman at a branch company, took a job as the manager of the Changsha branch. He took this team, braved the difficulties, pioneered, aimed at large users, refitting plants, and set about rectifying the marketing network. , vigorously carry out promotional campaigns, so that China's heavy truck products gradually accepted by the majority of users. "In one step, step by step, in place," In 2006, sales of the Changsha branch broke through 1,000 vehicles for the first time, and sales of 1,600 units were achieved in that year. Afterwards, a year later, in 2010, sales volume reached 3,000 units, reaching 3,625 units. Li Sanjun and his marketing team presented a grand ceremony for the tenth anniversary of the establishment of Sinotruk.


In 2012, in the face of a more sluggish heavy-duty truck market, the Changsha branch did not retreat, and did not relax. It aimed at Hunan's two large-scale refitting plants that have rapidly emerged in recent years and have a certain market influence in China. Advanced modified car chassis. At the same time, it actively coordinated the relevant departments of the Group and the sales department to provide a full range of high-quality and efficient technology, after-sales, and logistics services for the two conversion factories, thus opening up a new market. In 2012, under the strong support of the company's technical department, the Changsha branch successively developed several HOWO A7 fire engines, high water spray trucks, ladder trucks, HOWO sewage treatment trucks, and snow removal vehicles for several converted companies in Hunan. Heavy truck modified car new varieties. Only garbage truck series varieties, sales of modified chassis more than 400 vehicles throughout the year.



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