LED lighting is in the golden 3 years of rapid penetration. The continuous cost reduction led to the opening of the home lighting market. Due to the launch of different lighting applications, the penetration rate continued to increase rapidly in 2013-15. It is expected that global LED lighting will increase by 90 in 14 years, and the quantity penetration rate will reach 20. Due to LED lighting. The short process and the technology are relatively easy to master. China has a cost advantage in the segmentation of LED lighting and will become the main production base for LED lighting in the world. In 2013, the domestic LED indoor lighting market grew by 86, and the growth rate in 2014-15 is estimated to be 65 and 43.
Since 4Q13, driven by lighting demand, revenue has accelerated and is expected to continue until 1Q14. Domestic LED export growth rate continued to rise in the second half of 2013, from about 30 in the first half to about 50 in the global year. In the fourth quarter, LED revenues were flat with the third quarter, significantly surpassing the previous seasonal decline of 10 performance. In the past, destocking in the market at the end of the year, the phenomenon of product price reduction did not appear this season, these are the result of strong demand. Strong demand is expected to continue in the first half of the year, and the year-on-year indicator in 1Q14 will be strong due to the base period effect.
LED lighting benefits are sorted into light sources, chips, packages, and lamps. Light sources most benefit from the LED lighting wave, but the lack of purely LED lighting companies, high elastic stocks are not common. It is recommended to focus on companies that are involved in addition and cross-border preparation for LED lighting applications, including Chaon Ming Technology, Sanan Optoelectronics and Dehao Runda. At present, the demand for light sources with relatively high standardization is mainly released. At this stage, manufacturers with manufacturing advantages can give full play to their advantages. Traditional companies have better cost control capabilities in this regard.
2014 is the creation period of the home lighting brand, the channel is king, and the new economic model may lead to channel restructuring. LED light sources are more suitable for pure e-commerce mode operation, while LED lamps are more suitable for OTO mode.
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