In the recent period, the giants of multinational commercial vehicles have changed their old, sluggish, slow-moving image in China and started to move frequently.
Multinational companies have many actions
On June 7, German MAN announced publicly in Beijing that its business in China began to integrate on a large scale. From this day onwards, MAN commercial vehicles, MAN diesel engines, MAN equipment machinery, and MAN Foolsdorf’s foreign exchange and corporate image will all be unified under a simple name. The new company is called the German MAN Group in Beijing. center.
A week later, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. and SAIC Fiat Powertrain Co., Ltd. were established at the same time. So far, the commercial vehicle and engine project of the joint venture of SAIC, Iveco, and Chongqing Heavy Duty Truck, with an investment of RMB 4.7 billion, was officially launched.
On the previous March 5th, the Volvo Group, which already holds a 13% stake in Nissan Diesel Engine Co., Ltd. ("Nissan Diesel"), announced that it will openly bid for the remaining remaining shares of the former. Volvo will bid for 540 yen per share in cash, and the total purchase price will be approximately SEK 7.5 billion. This bid has been supported by the Nissan Diesel Board of Directors. This acquisition is obviously beneficial to the further cooperation between Volvo and China Dongfeng Motor.
Dai Ke (currently known as Daimler), who has long been considered to be a slow-moving player in China, signed an alliance agreement with Foton Motor as early as the end of January this year. The "Agreement on the Alliance" was seen by Foton Auto insiders as "a program for the two parties to form a joint venture company."
Targeting the Chinese market
Although these multinational giants have long been not news in China, what does it mean to introduce new actions as they are today?
According to the German "Financial Times" report, Volvo chairman John Johnson issued this prediction in February: The next five years, the truck market will be reshuffled, and eventually there will be only 6-7 truck manufacturing companies globally.
The Volvo Group has made such a market forecast: China's truck market sales will reach 1.5 million by 2010. It will be the sum of the demand of Japan, South Korea and Southeast Asian countries. It is expected to become the second largest truck market after the United States.
However, this forecast seems to be somewhat conservative. Last year, China's truck sales exceeded 1.3 million. Such a large-scale market will have a weight in the global auto market reshuffle. The transnational giant is naturally very clear. What makes the transnational giants even more excited is that in May last year, the domestic heavy-duty truck market ended its 15-month adjustment period, and the sales curve continued to rise. At that time, the national market sold a total of 307,296 heavy trucks, an increase of 30.55% over the same period last year. In the first quarter of this year, the growth of the heavy-duty truck market was even stronger, accumulatively selling 105,374 vehicles, a year-on-year increase of 59.75%. In this year's sales, the trend of heavy tonnage and high power demand for heavy trucks is particularly evident.
Improve China's strategic position
“Catch up with China can catch the world.†The increasingly clear global strategic orientation of multinational giants such as cars, home appliances and IT has also begun to be accepted by giants of multinational commercial vehicles.
“China is very important to us, and the 'Beijing Center' is the first overseas center established by MAN in Germany.†Mr. Matthias Mitscherlich who said this has a dual identity: a member of the German MAN Group’s board of directors and head of the “Beijing Centerâ€. His arrival not only shows that "China" is more important in its position on the global map, but also shows the purpose of the German MAN's move: no longer only China as a sales market, but as an important part of the German MAN global strategy. .
Volvo is also considered to be China's most important piece of global strategy. Since last year, Volvo quietly launched a series of actions around the Chinese market. In March, Nissan Diesel Co. bought 40 million shares of common stock from Nissan Motor Co., Ltd., equivalent to 13% of the shares, and had the right to purchase the remaining 6% shares within 4 years. In August, Volvo Car Finance (China ) Co., Ltd. was approved to formally start operations in China; in September, Volvo acquired 70% of Shandong Lingong. In October, Volvo announced the establishment of a joint traffic accident research center in China.
Dai Ke, who is somewhat awkward in China, is also changing his style. It should be said that just after breaking up with Chrysler, it has a lot to do. However, the impetuous chairman Cai Che has announced on various occasions that the Indian and Chinese markets will be Dai Ke's “Blue Ocean†in the next decade. For this reason, during the past year, Dai Ke continued to replace a group of senior executives related to China, and lightning started a series of Chinese projects that had been almost stopped.
All these show that China's "status" in the global strategy of multinational commercial vehicle giants has changed significantly. If we say that in the past China was only a multinational giant's commercial vehicle sales market, then now, multinational giants have begun to really lay out in the Chinese market. We began to build a three-dimensional, rich strategic platform for global resource sharing.
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