In the first five months of this year, when the data was not optimistic, the visible hand was once again “pulling on the knife†- after the launch of 6 billion yuan to support the promotion of subsidy policies for 1.6 liters or less of energy-saving vehicles, recently, the market was once again related to the state. The ministries and commissions are formulating policies to stimulate automobile consumption, including trade-in, new cars, and support for new energy vehicles. This also means that after more than a year of downturn, the auto market will usher in a new wave of "policy cities."
In early 2009, in the shadow of the global financial crisis, the relevant state departments took the initiative to decisively introduce the automotive industry revitalization plan, including trade-in, car to the countryside and 1.6 liters of small-displacement vehicles and tax breaks. Under the stimulus policy, China's auto sales reached 13.6 million vehicles in that year, surpassing the United States as the world's largest auto market. In 2010, auto sales soared again to 18 million, an increase of 32%, setting a world record for the first time. However, the excessive growth of car sales has also brought a lot of pressure on the society. Contradictions such as environmental pollution and urban road congestion have become increasingly prominent.
At the beginning of 2011, policies such as automobile going to the countryside, trade-in replacement, and tax reduction for small-displacement vehicles were withdrawn. It is precisely from this time that the Chinese auto market has entered a new round of adjustment period. Last year, the auto market ended at a growth rate of around 3%. From the previous four months, the auto market remained sluggish, and the auto market may show continued low-speed growth or slight negative growth.
In this situation, the auto market needs to be saved, which has once again become the focus of discussion in the industry. “From the current situation, the downturn in the auto industry really needs the boost of related policies.†Xu Changming, director of the Information Resources Development Department of the National Information Center, believes that the new stimulus policy is not only to save the auto market, but more importantly, through boosts. The automotive industry stimulates the overall economic recovery.
Cui Dongshu, deputy secretary-general of the National Passenger Vehicle Market Information Association, also stated: “Automobiles go to the countryside is very necessary, and the purchase tax and consumption tax on purchases are also a good policy we expect. But we are worried about the trade-in policy. At present, there are basically no car owners who drive the new car until it is scrapped before changing the car, worrying that the retirement policy will be cut off by intermediate links, which will lead to poor economic and real end-of-life.
However, industry insiders, including some auto companies, oppose the so-called "rescue". "The 'policy market' is like a cardiotist. When it is just started, it may be very effective and the effect is very good, but this 'good' over bodily functions often overstretched future physical strength." Insiders believe that the automotive market Must follow the normal economic law, there will be a rise in the fall, high-speed growth will inevitably have to enter the adjustment period. For many car companies, long-term, zip-push-style high-speed growth will not spare, and then bring quality down, service decline and other issues, only when the entire industry slows down, there will be a rest opportunity, in internal management, channels Planning, product structure and R&D accumulation are optimized.
The introduction, withdrawal, and re-introduction of policies are equivalent to breaking this rule again and again and again. Car companies can only continue to change their strategies to adapt to the market changes that the policy may bring. A very vivid case is that after the launch of the automobile-to-country policy in 2009, the mini-vehicle market was detonated, and many companies, including Chery, have rushed into the micro-vehicle field, with large enclosures, investment, construction and new projects. . However, the investment of enterprises has not yet begun to get a return, the weather vane has changed, the policy has withdrawn, the market has been reverted to the original shape, and the production capacity has inevitably been idle.
According to statistics, in 2012, the mini vehicle production capacity planned by auto companies may have reached 7 million vehicles, and the market demand may be only about 3.3 million vehicles. Of course, the main reason for the blind expansion of enterprises is to be attributed to their own strategic mistakes. However, the guiding nature of policies cannot be ignored. “The temptation of once again rushing toward the policy may in turn break the adjustment pattern of the enterprise. Companies are profit-sharing. If the market has renewed retaliatory growth due to policy factors, Imagine that there will be disregard for corporate sales and profits. And continue to concentrate on optimizing and adjusting it?†Industry insiders believe that the “policy market†has caused damage to the auto industry, and ultimately will have to be paid by auto companies.
Informed sources disclosed that similar to 2009, this year's "car to the countryside" will continue to promote micro-vehicles with a displacement of 1.3 liters or less to enter the rural market and provide a one-time financial subsidy, specifically for the sales price of 50,000 yuan per vehicle and below. Subsidy sales price of 10%; sales price of more than 50,000 yuan per vehicle, a fixed amount of 5,000 yuan subsidies. On May 10, the State Council Executive Meeting adopted the “Twelfth Five-Year Plan†of the National Basic Public Service System to determine the policies and measures for promoting the consumption of energy-saving home appliances, energy-saving automobiles and other products, and decided to arrange financial subsidies of 6 billion yuan to support the promotion of 1.6. Raise and the following displacement of energy-saving cars.
On May 29, the Ministry of Finance issued a document saying that the pilot cities for new energy vehicles should introduce support policies such as parking fees, electricity prices, and road tolls for new energy vehicles, focusing on accelerating the development and development of new energy vehicles in five major areas. Moreover, from this year, we plan to allocate 1 billion to 2 billion yuan of funds each year to support the industrialization of new energy vehicles with production conditions and support the development of energy-saving automotive technologies and the construction of industrial chains.
In other words, in addition to tax reduction measures for small-displacement vehicles, other plans for the revitalization of the auto market have been "recurring." “After a roller coaster-type market ups and downs, auto companies should clearly understand the situation and their own situation. They should not rely excessively on policy-level support. The government should also consider the continuity of policies when formulating relevant policies to maintain the market itself. The law of development," said the industry insider.
In early 2009, in the shadow of the global financial crisis, the relevant state departments took the initiative to decisively introduce the automotive industry revitalization plan, including trade-in, car to the countryside and 1.6 liters of small-displacement vehicles and tax breaks. Under the stimulus policy, China's auto sales reached 13.6 million vehicles in that year, surpassing the United States as the world's largest auto market. In 2010, auto sales soared again to 18 million, an increase of 32%, setting a world record for the first time. However, the excessive growth of car sales has also brought a lot of pressure on the society. Contradictions such as environmental pollution and urban road congestion have become increasingly prominent.
At the beginning of 2011, policies such as automobile going to the countryside, trade-in replacement, and tax reduction for small-displacement vehicles were withdrawn. It is precisely from this time that the Chinese auto market has entered a new round of adjustment period. Last year, the auto market ended at a growth rate of around 3%. From the previous four months, the auto market remained sluggish, and the auto market may show continued low-speed growth or slight negative growth.
In this situation, the auto market needs to be saved, which has once again become the focus of discussion in the industry. “From the current situation, the downturn in the auto industry really needs the boost of related policies.†Xu Changming, director of the Information Resources Development Department of the National Information Center, believes that the new stimulus policy is not only to save the auto market, but more importantly, through boosts. The automotive industry stimulates the overall economic recovery.
Cui Dongshu, deputy secretary-general of the National Passenger Vehicle Market Information Association, also stated: “Automobiles go to the countryside is very necessary, and the purchase tax and consumption tax on purchases are also a good policy we expect. But we are worried about the trade-in policy. At present, there are basically no car owners who drive the new car until it is scrapped before changing the car, worrying that the retirement policy will be cut off by intermediate links, which will lead to poor economic and real end-of-life.
However, industry insiders, including some auto companies, oppose the so-called "rescue". "The 'policy market' is like a cardiotist. When it is just started, it may be very effective and the effect is very good, but this 'good' over bodily functions often overstretched future physical strength." Insiders believe that the automotive market Must follow the normal economic law, there will be a rise in the fall, high-speed growth will inevitably have to enter the adjustment period. For many car companies, long-term, zip-push-style high-speed growth will not spare, and then bring quality down, service decline and other issues, only when the entire industry slows down, there will be a rest opportunity, in internal management, channels Planning, product structure and R&D accumulation are optimized.
The introduction, withdrawal, and re-introduction of policies are equivalent to breaking this rule again and again and again. Car companies can only continue to change their strategies to adapt to the market changes that the policy may bring. A very vivid case is that after the launch of the automobile-to-country policy in 2009, the mini-vehicle market was detonated, and many companies, including Chery, have rushed into the micro-vehicle field, with large enclosures, investment, construction and new projects. . However, the investment of enterprises has not yet begun to get a return, the weather vane has changed, the policy has withdrawn, the market has been reverted to the original shape, and the production capacity has inevitably been idle.
According to statistics, in 2012, the mini vehicle production capacity planned by auto companies may have reached 7 million vehicles, and the market demand may be only about 3.3 million vehicles. Of course, the main reason for the blind expansion of enterprises is to be attributed to their own strategic mistakes. However, the guiding nature of policies cannot be ignored. “The temptation of once again rushing toward the policy may in turn break the adjustment pattern of the enterprise. Companies are profit-sharing. If the market has renewed retaliatory growth due to policy factors, Imagine that there will be disregard for corporate sales and profits. And continue to concentrate on optimizing and adjusting it?†Industry insiders believe that the “policy market†has caused damage to the auto industry, and ultimately will have to be paid by auto companies.
Informed sources disclosed that similar to 2009, this year's "car to the countryside" will continue to promote micro-vehicles with a displacement of 1.3 liters or less to enter the rural market and provide a one-time financial subsidy, specifically for the sales price of 50,000 yuan per vehicle and below. Subsidy sales price of 10%; sales price of more than 50,000 yuan per vehicle, a fixed amount of 5,000 yuan subsidies. On May 10, the State Council Executive Meeting adopted the “Twelfth Five-Year Plan†of the National Basic Public Service System to determine the policies and measures for promoting the consumption of energy-saving home appliances, energy-saving automobiles and other products, and decided to arrange financial subsidies of 6 billion yuan to support the promotion of 1.6. Raise and the following displacement of energy-saving cars.
On May 29, the Ministry of Finance issued a document saying that the pilot cities for new energy vehicles should introduce support policies such as parking fees, electricity prices, and road tolls for new energy vehicles, focusing on accelerating the development and development of new energy vehicles in five major areas. Moreover, from this year, we plan to allocate 1 billion to 2 billion yuan of funds each year to support the industrialization of new energy vehicles with production conditions and support the development of energy-saving automotive technologies and the construction of industrial chains.
In other words, in addition to tax reduction measures for small-displacement vehicles, other plans for the revitalization of the auto market have been "recurring." “After a roller coaster-type market ups and downs, auto companies should clearly understand the situation and their own situation. They should not rely excessively on policy-level support. The government should also consider the continuity of policies when formulating relevant policies to maintain the market itself. The law of development," said the industry insider.
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