After the full-blown outbreak of short video in 2017, the big video industry showed a diversified situation in the development trend of 2018. According to the "2018 Pan-entertainment Video Industry Business Monetization White Paper" published by Tencent Cloud and iResearch, the overall market has the characteristics of strong growth of online video users' high and short videos and live broadcasts.
According to white papers, at present, the domestic large video industry has entered a period of rapid development. By April 2018, China’s monthly online video usage was 19.19 billion hours. Among them, the short video and live broadcast monthly use periods were 5.03 billion hours and 820 million hours respectively. Under such a drive, Tencent has provided video ecology with its own superior technology.
China's video broadcast industry develops user experience as the core
At present, the domestic video and live broadcast industries have achieved significant growth. In the development process, the video broadcast industry still uses content as the main means to attract users. Through the traditional program production team, brokerage companies, platform self-made methods, etc., for users to create and deliver value-related content products. Relevant sources pointed out that in the future, China's C-term needs to cultivate the habit of user content payment, and B-side also needs to reduce the threshold of corporate marketing to achieve a win-win situation.
In 2017, the domestic video broadcast industry reached a total of 34.2 billion yuan, and mobile live broadcasting accounted for more than 47%. The relevant agencies predict that by 2010, it will reach 73.2 billion yuan and the growth rate will reach 17.7%. Therefore, content costs and broadband costs will not decline in the corresponding period of time, and even more intense competition may occur. Therefore, by seizing the user experience, we can achieve better market formation. Taking short video as an example, the fierce content entrepreneurial business has caused a surge in traffic, and the emergence of MCN has also seen corresponding cooperation and support plans. After the refinement of the platform, content operations are still an important means of realizing the realization of commodities.
Tencent Cloud Technology Will Become a Driving Force to Help Video Ecological Development
Cloud services currently have a strong driving force for the video broadcast industry. It has zero threshold, low cost, fast response, and wide dissemination. In the past, video systems in enterprises had some limitations in terms of speed, fluency, and clarity. Therefore, this also results in higher operating costs. With the help of cloud services, the video broadcast industry has been effectively iteratively upgraded. First, modularity allows manufacturers to reuse the technology, greatly reducing development time. Second, cloud services can help streamline the SDK for a better audience experience. In the transmission, video globalization has been achieved by effectively breaking barriers through the establishment of domestic and foreign nodes.
On the basis of users' pursuit of low latency and high image quality, cloud services can achieve efficiency improvement and value creation. The combination with AI brings real-time monitoring of the entire network. The user's request is precisely scheduled to ensure the speed and experience of live video broadcast during the visit. At present, the video broadcast industry is under the blessing of Tencent Cloud, vigorously developed 4K technology, VR/AR innovative interaction, and lead users into a new era of the Internet. Not only enhance the experience, but also bring traffic dividends and marketing revenue to the major platforms. Intuitive performance is the increase in advertising and traffic, resulting in higher exposure and stable experience.
With the help of Tencent Cloud, China's video broadcast industry has developed rapidly. A large number of high-quality content payment conversions have significantly increased, and they have achieved sustained and stable growth. From content to form, Tencent Cloud can subdivide life scenes to help users expand.
Tencent Yunda video ecology has promoted the development of the video industry. Whether it is the mere consumption of live video content or the application of online education, government security, etc., it has achieved rapid progress. In the future, I believe that with the drive of Tencent Cloud, the entire industry will also move toward a greener environment.
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