At the beginning of each month, various statistical data were released, and sales of passenger cars, especially cars, were particularly focused on by the major media. However, commercial vehicles that accounted for 40% of Chinese car sales have almost become a forgotten corner.
According to statistics from the China Association of Automobile Manufacturers, from January to November, China's commercial vehicle market sold 2.3 million vehicles. Compared with the more than 4 million passenger vehicles, although there are many gaps, the total amount of commercial vehicles occupying the market is still About 40%.
From January to November of 2007, the top ten commercial vehicle sales rankings were: Beiqi Foton, Dongfeng, FAW, Jianghuai, Jinbei, Chunghwa, Changan, Jiangling, Nanqi, and Shaanxi Auto, which sold 369,700 units respectively. 309,100 vehicles, 199,800 vehicles, 146,000 vehicles, 125,800 vehicles, 93,800 vehicles, 89,100 vehicles, 80,000 vehicles, 68,000 vehicles, and 62,200 vehicles.
Compared with overwhelming news on cars, the degree of concern for commercial vehicles has fallen into the forgotten corners. Whether it is the media attention or the attention of consumers, there are very few, especially the public media as a social public device. And commercial vehicles.
Commercial vehicles are not noticed. There are multiple reasons. The first is that commercial vehicles generally appear as production materials. They are not directly touched by ordinary consumers. Therefore, they will inevitably lead to consumer concern for commercial vehicles, and the media will generally The consumer's concern is guided, so it will inevitably lead to the commercial vehicle being forgotten by the media.
Second, the inaction of the Automobile Association, as a semi-official organization, is different from the automobile associations of developed countries such as the United States and Japan. The domestic automobile associations are more often a retreat, and each time I go to Tokyo to participate in auto shows, With great emotion, every year at the Tokyo Motor Show, you will find an information booklet provided by the Japan Automobile Association. This booklet gives an extremely detailed introduction to the situation of the Japanese auto industry, from the simplest production and sales data to the auto investment situation. The most complicated Japanese car company's major factories, the number of personnel, production models, etc., and so on, the details of the content, can be called a detailed history of Japanese cars.
The domestic automobile associations, even a statistical data are chaotic, one is the auto association's own statistics, there is also a statistics of the statistics of the passenger car associations, the caliber and the number are often very different, so that the media is at a loss, consumption It is even more attractive.
Therefore, as the most authoritative automobile organization in China, the association should work with the media as a correct and detailed orientation for the domestic automobile market.
As a commercial vehicle, in fact, as an important component, commercial vehicle companies are often very low-key. Taking Jiangling Motors as an example, this listed company has been called China’s most worthy investment listed automobile company, while China National Heavy Duty Truck Co., Ltd. The stock price of Chai Power is as high as 50 yuan, which is far more than the best passenger car company Shanghai Automotive Co., Ltd., which is priced at 20 to 30 yuan. It can be seen that the value of commercial vehicles is still far from being tapped.
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