In the last few issues, we discussed with the footsteps of Mr. Wen Qidong: "2016 China Lighting Industry Development Industry Overview", "China Lighting Industry Development and Sales Overview", "The Lighting Industry Development Trends and Hot Issues That Must Be Known" "The countermeasures for the development of the lighting industry." In the last few issues, we discussed with the footsteps of Mr. Wen Qidong: "2016 China Lighting Industry Development Industry Overview", "China Lighting Industry Development and Sales Overview", "The Lighting Industry Development Trends and Hot Issues That Must Be Known" "The countermeasures for the development of the lighting industry." Mr. Wen has taken a deep look at the development of the lighting industry from the four aspects of industry overview, production and sales, development trends and the development of the lighting industry. Today, Mr. Wen will focus on the premise of the lighting enterprise as the main body to analyze how the enterprise should do under the wave of the times, in order to avoid risks and less detours. China's lighting and electrical industry is in a period of change. The opportunities are accompanied by challenges, and the cruelty is gestating hope. As Charles Dickens said: This is the best era, this is the worst era. I. The status of international large enterprises and the position of Chinese enterprises 1. The international large enterprise dynamic PHILIPS has sold and sold the OLED device business, LED device and lamp business (ie Liangliang LUMILEDS) in Aachen, Germany in the past two years; The lighting business was also split from Royal Philips into a separate IPO. OSRAM sold its 13.47% Foshan Lighting shares to the Guangsheng Group last year; this year split the CLB (traditional lighting and ballast) and LLS (LED lighting and systems) businesses in its five divisions into independent companies. Roundmans LEDVANCE (including North American Xiwannian) for sale. In recent years, Panasonic has closed several factories in Asia, including Shanghai's Panasonic lighting fixtures, Hangzhou plant, Indonesia's fluorescent lamp factory and two Japanese factories. Last year, GE integrated some of its LED lighting, solar energy, energy storage and electric vehicles into a new energy company, Current; this year, it spent $100 million to acquire Daintree Networks, a well-known wireless communications and smart lighting company based in Melbourne, which embodies its welcoming The layout of the intelligent lighting era. On September 1 this year, GE Lighting announced that it has withdrawn from the Asian and Latin American markets. AYI last year spent $385 million to acquire JUNO lighting, a subsidiary of Schneider Electric, which is engaged in indoor lighting; it is currently highly concerned about OLEDs. Similar to Panasonic, TOSHIBA has closed four local lighting factories in recent years. Last year, it announced that it had withdrawn from the white LED business that had just entered the year. This year, the lighting business in China was packaged at a high price of RMB 1 billion for Konka Lighting. ZUMTOBEL reorganizes its brand and surrenders its market authority. It includes ZUMTOBEL (indoor lighting), TRIDONIC (COB, drive and dimmer), THORN (outdoor lighting) and REISS (special lighting), as well as the British architectural lighting brand acdc, which was acquired in 2015. As a Nasdaq-listed company, CREE has been suffering from the low gross profit margin of the lighting business, but since 2015 lighting has become its top revenue business. Last year, the most profitable power device and RF device business was split into the independent company wolf wolfspeed, this year the new company was sold to its largest competitor Infineon; this year and Avnet AVNET signed a new agency agreement, this is the fifth CREE Device distributors speculate that they will also have strategic adjustments in the optoelectronic device business in the future. COOPER The entire COOPER industrial group has been acquired at a high price for the multinational giant Eaton Electric Group. HUBBELL acquired the lighting company Varon Lighting. SAMSUNG Samsung, which once entered the lighting market with high profile, announced its withdrawal from the global lighting application market (except South Korea) in 2014. LG handed over the adjustment of OLED lighting business under LG Chemical to LG Display Management this year. From the intensive adjustments of various international companies in recent years, it can be seen that while Chinese companies are entering the LED lighting market in a big way, international big companies are basically actively adopting adjustment strategies. This is not to say that they have no technology or brand. Advantages, but in the increasingly fierce competition, this advantage is no longer significant compared to the traditional era, and has profoundly affected its own profit model, and has to slim down to shift its focus to a more profitable business. 2. The position of Chinese companies in the world's top ten lighting companies in 2015 (see Table 12). The last Hubbell Lighting's annual revenue is about 8.5 billion yuan, and the top domestic revenue is Fei Le ( Companies such as 2015 (0.77 billion), Op (2015: 4.68 billion), and Sunshine (4,258 million in 2015) are still far from each other, but they should be able to see the rapid growth of domestic lighting companies. On the one hand, China itself is also huge. In the lighting market, on the other hand, these large companies are also committed to expanding their territory overseas. I believe that national brands will enter the TOP TEN list in the near future. Second, the domestic lighting enterprise competitiveness analysis 1, the development of the example in the current harsh market environment, the companies that are still able to surrender brilliant performance are mainly in several categories: domestic independent channel-based enterprises, a large number of export-oriented enterprises and focus Market-oriented companies, etc. (1) Domestic channels and brands of independent channel-type enterprises need to be accumulated, so domestic excellent channel-based enterprises can be regarded as veteran enterprises. Although each channel type has its own merits, the same point has higher brand awareness. Strong production capacity and a huge distribution network. (See Table 13)
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