It is understood that in the era of booming networks, many companies use concept hype as a company marketing approach to pursue development. Then, the concept of speculation is difficult to develop the building materials industry is the effect of promotion is still the effect of restraint? In the lighting industry, this has led to the thinking of industry experts and large companies. Concept hype into a common phenomenon in the industry According to reports, the concept of building materials industry speculation has become a common phenomenon in the industry. According to the current building materials market, lighting and other building materials sub-sectors, almost no brand can occupy a monopoly position, and even a number of well-known brands in the market are few, the rest are small and medium-sized brands with small production scale. In order to compete with big brands, they often exaggerate the promotion of products and give the products some magical functions, which not only causes trouble for consumers to purchase, but also disrupts the order of the entire industry. Among them, in the light? With the industry, smart lights in recent years? Has caused a big stir in the market. It is understood that smart lights? Generally refers to the installation of advanced anti-theft, anti-robbery, alarm system technology lights? With. Its control system consists of a wireless remote control, a smart master, and a light? With controllers, lights? With a drive and other components. According to expert statistics, according to the production strength of domestic lighting companies, there are very few companies that actually produce smart products. The intelligence of many company products has not reached the real intelligent standard, just a simple remote control light? With open? The intelligence of Guan is bragging about intelligent performance and fooling the market. For these various publicity, consumers do not know how to choose. In addition, in addition to the use of intelligence by the company to make a big fuss, the current environmental protection is more and more concerned by consumers. Many companies hang the title of producing green products and produce inferior products. In addition, consumers lack the basis for judging environmentally friendly products, on the lights? With the concept of environmental protection in the clouds, consumers are once again the target of the gun. Not only are concepts such as intelligence and environmental protection being used, but many similar concepts have become the target of many companies' hype. In this regard, many experts and well-known company leaders have analyzed and discussed the lights? How to establish a promotion direction correctly with the company. In fact, the development of the concept of the industry is not only the driving effect, but also the effect of the industry. light? It is understood that the pros and cons of industry concept hype are shared. On the one hand, conceptual hype can enhance the visibility of the lighting industry to a certain extent. At the same time, in the case of high public attention, market supervision will also increase, and companies with flaws are easy to be thrown out. To a certain extent, it is conducive to the development of the entire industry. On the other hand, the hype itself has the meaning of boasting, excessive speculation will confuse the market, so that consumers do not know how to buy products, dealers do not know how to choose to join the brand. Secondly, many companies only use hype to enhance the company's popularity, but do not pay attention to the research and development of products and technologies, so that the company's development has a certain binding effect. For the company how to avoid conceptual hype, to achieve truth-seeking publicity, experts said that the company's hype is mostly made from products. But the lights? It is a long-term way to carry out the concept of company play with reasonable marketing. Exaggerated hype is a bubble that will eventually fail to stand the test and explode. From the perspective of industry development, speculation has both advantages and disadvantages, but the disadvantages outweigh the benefits. Therefore, the concept of speculation needs to be stopped.
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