The TVC commercials launched by Didi Co., Ltd. were premiered in Beijing. The concept of “sit a little betterâ€, “loving oneself a littleâ€, “concerned about family†and other concepts were launched in the film, and “warm card†was played. This action is a gentle step in the development of the car rental market, and now, the competition in the car rental market has just started.
After Tencent, Alibaba and Baidu's “Big Three†launched the “bail out†Internet taxi business with taxi drivers, quick taxis, and easy-to-use taxis, the Big Three also stepped up their efforts in the high-end car rental market.
In August of this year, Baidu launched a commercial car rental product "Baidu Special Vehicle" in cooperation with Easy Access Vehicle, which was launched on Baidu Maps IOS client. Prior to Baidu’s launch of the “special car†service, Alibaba’s quick taxi will change the name of the Bumblebee to “one car†and change to a car rental business. Didi car was also launched in August this year. At present, 19 cities have been opened and daily orders exceeded 150,000.
With the improvement of material living standards, people have higher requirements for travel, but they are restricted by traffic pressure. Measures such as “restricted purchases†and “limitation of travel†have prevented many people from enjoying convenient services. For car owners, it is not convenient for them to travel on business trips or to visit other places. It is inconvenient to drive out their own cars. Rental cars are the best choice for these people. The implementation of the bus reform is considered to be a major driving force for the development of the car rental market.
In the face of extremely large commercial car rental market demands, simply relying on traditional car rental companies obviously cannot be satisfied. The rapid development of the mobile Internet has also made keen business people take a chance. The Big Three "grabbed" the Internet commercial car rental market, "it was born."
At the premiere of the day, two advertisements, Dedicated to Your Own Trick and Dedicated to Your Favorite, were screened to illustrate the exhaustion and anxiety of the people in the city. Xiao Jian, head of Dripping Car Business, said that Didi hopes to convey the voice of “for every one who is fully committed to you, to sit down a little today†and “to love everyone and sit down a little today†so that people can There is a separate space for a short period of relaxation, return to freedom, quiet rest and enjoy high quality travel.
According to Hou Jiaqi, brand manager of DDT, DDT hopes to reform the transportation sector through the technology of the mobile Internet, allowing passengers to enjoy the car faster, allowing the driver to improve his work efficiency and return home earlier to accompany his family.
According to Roland Berger Management Consulting's 2025 Interconnected Traffic Research Report, the nation’s 30 largest cities spend more than 266 billion U.S. dollars each year due to traffic problems, and the solution to the problems caused by the increasing volume of traffic lies in the use of Interoperability approach to solve.
  By means of the mobile Internet, the best match between passengers and drivers can be achieved. This approach has changed the many problems that taxis and even private cars had on the road during the blind cruise.
The time and environmental benefits brought by the Internet car rental are increasingly reflected. In the mid to high end car rental market, the current development is still in the “exploration periodâ€. Each one has launched its own personalized service and accumulated original users.
Baidu CEO Li Yanhong believes that the competition in the Chinese car market is still in the early stage of the industry. Many startup companies still have opportunities. Big Internet companies such as BAT can also make achievements in this area. Consumers get cheaper car services because of this competition.
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