Double Star Tire became the only company in the field of tires that won the “China Spectra Award”

On August 8, 2017, the 11th China Brand Festival jointly sponsored by the Brand Alliance and China Exhibition Economy Research Association was held in Shunyi, Beijing. "China Tire Intelligent Manufacturing Leader" Double Star Tire, with its contributions to the industry and its leading role in the national brand, seized the most gold-rich "Huapu Award" and became the only company in the tire industry to receive this award. Double Star also cooperated with Huawei, Haier and Geely to become the 25th exemplary brand that best represents the Chinese brand image in 2017.

"Chinese spectrum" means Chinese Facebook. The award will be awarded to Lin Lizhong, a Chinese company, as an outstanding representative of independent innovation and independent brands. Since its establishment, the "China Music Awards" has become an important symbol of the Chinese Brand Festival. The “Huapu Award” is selected once a year, which represents the lofty honor of the construction of independent brands in China.

China Music Awards

The theme of this year's brand festival is “Innovation and Progress”. This is not only a realistic requirement for China’s economic restructuring, but also an important way to drive the economy toward longer-term, higher-level, and better-quality development. During the period, Li Zhen, deputy general manager of the Double Star Group, shared the practice and experience of Double Star's “building a brand name with intelligent world”.

Although China had already become the world's largest tire producer and manufacturing center ten years ago, there is no real world brand, let alone the right to speak. Therefore, whoever can seize the opportunity of the fourth industrial revolution and accelerate the intelligent transformation, who can create a Chinese tire world brand name? For this purpose, Double Star has implemented a strategic policy of "a simple and intelligent implementation mode, intelligent realization of product excellence, and intelligent realization of a short distance from the user."

In recent years, under the guidance of this strategic policy, Shuangxing has taken advantage of Internet+, China Made 2025, and state-owned enterprise reforms to accelerate the conversion of new and old kinetic energy, accelerate the transformation of enterprise intelligence, and took the lead in the industry to create a demand segmentation and organization platform. "In-house market-oriented" three-management model. Took the lead in establishing the world's first full-process commercial tire and passenger tire industrial 4.0 intelligent chemical plant in the global tire industry, which increased labor efficiency by a factor of three and reduced the defective rate by more than 80%. Double Star Tire's brand value and influence have been continuously improved and won the first place in the "Asian Brand Top 500" Chinese tires for two consecutive years. At the same time, due to innovation and intelligent transformation, Double Star was awarded the National “Green Tire Smart Manufacturing,” “Quality Benchmarking,” “Brand Fostering,” and “Technical Innovation” pilot demonstration enterprise by the Ministry of Industry and Information Technology in 2016. It is the only company in China that has been in China for five years. A company that has won all four national awards.

"China Brand Festival" is China's first national brand event with the highest specification and largest scale to promote the development of Chinese brands, and the best integrated platform for publicizing and displaying China's own brands. It has received unanimous praise from all walks of life.

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