As our country responds to the implementation of the financial crisis stimulus plan, the domestic economy has shown a favourable trend of recovery. The National Development and Reform Commission’s four-trillion-dollar investment plan is gradually being implemented, and the transportation industry related to the infrastructure construction industry has taken the lead in restoring demand. Facing the market opportunities brought by policy guidance and the steadily growing market demand, Bridgestone Corporation, a global leader in the tire industry, has strengthened its product lines for commercial vehicles in a timely manner. In the second half of the year, following the launch of its new brand of tubeless tyres under the Fengchitong brand, the Bridgestone brand of truck tires has also launched a new M848 upgrade to meet the complex conditions of use for mixed roads of different types of vehicles, increasing the number of users in the heavy load field. The economics and safety of short-haul shipping provide more options.
Today, under the dual pressure of high oil prices and low freight rates, logistics transportation users, both individuals and enterprises, have to control the operating costs of vehicles to the point where they are “hard-pressed†in order to improve profitability. The statistics show that the annual tire consumption cost of domestic freight vehicles has exceeded one-fifth of the vehicle's total operating income for the year. Therefore, how to help the user to reduce the cost and safety hazards caused by the tire loss has become a top priority for tire manufacturers. With its strong technical strength and profound understanding of consumer needs, Bridgestone has launched a new range of M848 tires for trucks with high-endurance series, which provides consumers with effective solutions. Based on the original product M857, the M848's pattern, tire structure and carcass shape were fully optimized and upgraded. The combination of the wide tread and the optimized shoulder shape has improved the wear resistance of the M848 by as much as 20% to 30%, significantly improving the durability of the tire and significantly extending the service life of the tire. In addition, by adopting a wide transverse pattern in the shoulder portion and optimizing the design of the groove shape and angle, while ensuring excellent driving performance, the tire's puncture-resistance performance is effectively improved and the safety and cost are truly realized. Peace of mind. M848 is suitable for the use of medium-and-short-haul tractors, general trucks, dump trucks and concrete mixers, and can meet the different performance requirements of the steering shaft, drive shaft and trailer axle.
With the continuous enrichment and improvement of product lines, Bridgestone has taken full advantage of its leading position in the industry and actively expanded the market for commercial vehicle tires. At present, Bridgestone has more than 400 "Bridgestone Truck Tire Stations" and "Bridgestone Truck Tire Specialty Stores" in China. Through thousands of online sales outlets, including other specialty stores and general trading shops, we strive to provide the most optimized service to Chinese commercial vehicle tire users with a comprehensive product architecture, a full range of promotion channels and high value-added services. In the future, Bridgestone will continue adhering to the corporate philosophy of “contributing to society with the highest quality†and will contribute to the development of China’s automobile and transportation industry.
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