The entire vehicle company requires the parts and components companies to have simultaneous development capabilities, and pass on the needs of the end-users and their needs for parts and components, and at the same time require the parts and components companies to make technological improvements.
As the largest tank manufacturer in China, Huang Jianxun, chairman of Yap Auto Parts Co., Ltd., decided to further increase investment in joint R&D with the vehicle companies. The investment in research and development of this enterprise this year is expected to exceed 30 million yuan, almost double compared to last year.
These new R&D expenses will be used for joint R&D with the entire vehicle company. Buyers hope that this company can share more R&D expenses.
The same situation also occurs in other parts and components companies. They are playing a more important role in the joint R & D with the vehicle companies.
Parts companies set off research and development
Compared with the past, with the increase in scale, local component companies are paying more and more attention to improving their R&D levels.
According to a senior manager of Delta Group Co., Ltd., the company's technology research and development track the technical standards of the international industry giants. Now it has not only established its own R&D team, but also has formed its own R&D system. Research and development costs account for 3% of sales revenue each year. the above.
Due to a large amount of investment in research and development, Yap Auto Parts Co., Ltd. has become more and more influential when it is jointly developed with a vehicle manufacturer.
According to reports, in the past few years, this company mainly made products based on the drawings provided by the vehicle manufacturer, which is basically a production workshop affiliated with the entire vehicle company. Nowadays, companies have already started to give product improvement suggestions to the entire vehicle company. Even in some joint R&D, the entire automobile factory has given them almost all of their R&D work.
“Although our partners include large companies such as FAW and SAIC, they also need our technical support,†said one senior executive of Yap Auto Parts Co., Ltd. proudly.
Relevant data show that these parts and components companies with leading position in the industry have annual R&D investment accounts for more than 4% of sales.
Suppliers that are technically at the forefront are the most willing to cooperate with vehicle companies. The cooperation of Foton Motor and Weichai, Bosch, and AVL in the PV-FOUR alliance and the cooperation between Shaanxi Auto and Fast reflect this.
In such cooperation, the contribution of parts and components companies in joint research and development has been comparable to that of complete vehicle companies. An industry analyst said that with the increase in cost pressures for domestic vehicle manufacturers, product manufacturing process and quality requirements increase, product development cycle is getting shorter and shorter. These factors motivated the OEMs to devote more efforts to vehicle development, assembly technologies, and the development and production of powertrains. The demand for other auto parts is more dependent on external independent component suppliers.
“This is a win-win situation.†An expert from the Chinese Society of Automotive Engineers believes that this allows key component producers to share their innovation risk with their users. In addition to sharing risks, sharing service conditions, and sharing costs, the two parties also jointly promote The brand's influence in the market.
Vehicle requirements share costs
It is understood that in the past, vehicle companies and domestic auto parts companies jointly researched and developed, mainly to send technical personnel to guide the entire vehicle and help each other improve their technical level. This is more of a unilateral behavior.
It is precisely because of this that many vehicle companies despise the contribution of supporting companies in cooperative R&D.
However, this situation is changing.
“Three years ago we were engaged in technology development for our pockets and suppliers. It is now up to them to pay for the development of their own technology.†A person in charge of the Shanghai General Logistics Department told the “Financial Times†reporter that Shanghai GM wanted its own supplier. Take more obligations in joint R&D.
As one of the best companies in the country, the whole vehicle company hopes to transfer more new product development design costs and supply price pressures to the parts companies, so that they can assume more and more research and development and manufacturing tasks. .
In response, the responsible person explained that after several years of cooperation with the vehicle manufacturer, the supplier has already possessed sufficient economic strength and technical strength and can assume more responsibilities.
“Financial Times†reporter learned from Shanghai Volkswagen that in terms of technology research and development, this vehicle company has higher requirements for supporting suppliers.
According to a local supplier supporting the company, the entire vehicle company has requested the parts and components companies to have simultaneous development capabilities, and to pass on the needs of the end-users and their needs for parts and components, and at the same time require the parts companies to improve technology. , making the upstream products more competitive in the market.
A person in charge of Dongfeng Shenlong's purchasing department said that due to the decline in profits, vehicle companies have no choice but to optimize the supply chain to reduce costs.
It is understood that this type of optimization requires component suppliers to have continuous international competitiveness. First, we must look at R&D strength, then quality, price and service. Whether it can keep pace with the OEM's R&D capability will be a decisive factor for the supplier.
Prospects for SMEs are promising Although most of the current SMEs are still in the stage of lack of R&D capabilities, there is almost no R&D investment and the products produced do not have independent intellectual property rights, but this situation is changing.
A few years ago, Shijiazhuang Jingang Group invested less than 1 million yuan in R&D. This year, the input of this medium-sized company is expected to exceed 10 million yuan.
The new input will be mainly used for the introduction of new R&D equipment and the recruitment of R&D personnel, of which the updated engine laboratory is already approaching the world's advanced level.
"The investment in R&D is very large, but we must invest in it." Wang Jiming, general manager of the company, told the "Financial Times" reporter. There are two reasons for this: First, with the increase in the level of automotive specialization, vehicle manufacturers are increasingly demanding the simultaneous development of components; the second is that with the improvement of domestic intellectual property protection, parts and components companies are not It may continue to imitate life like it used to.
Wang Jiming believes that although the scale of SMEs is relatively small and the pressure on funds is high, it is still possible to do what they can with R&D. The King Kong Group is taking this path. In the past, when the scale was small, the investment was less. Now that the scale is large, we have to invest more. In any case, companies must have their own research and development capabilities.
A considerable number of parts and components companies have realized this. It is understood that about 50% of parts and components companies in Guangzhou have established corporate R&D centers, of which Huanan Rubber Tire Co., Ltd. has a provincial R&D center, and Guangzhou “Daikaxu†Aluminum Casting Co., Ltd. is establishing an international level of automobile wheels and other Aluminum castings R & D center.
"From the point of foreign development, auto parts are mainly 'fine' and 'professional'. Small and medium-sized parts and components companies can also make a difference with little investment." Chen Bingyan, director of Parts and Components Department of China Automobile Industry Association "Financial Times" reporter said.
He believes that although the local parts and components companies are mostly SMEs, the funds are not very abundant, but they can only do one or two products with core advantages, or specialize in a certain process production technology, so they can fully invest in Under the circumstance, the pace of R&D of the company with the entire vehicle is even faster than that of the entire vehicle company.
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