MANN+HUMMEL sells two brands on the same stage at Frankfurt Shanghai Auto Parts Fair

Held on 2 to 5 December 2015 Frankfurt Auto Show in Shanghai (Automechanika Shanghai 2015), two major aftermarket brand MANN + HUMMEL German filtration specialists MANN-FILTER and Hao industry filter will debut on the same stage , To fully display the full range of filter products and solutions for the automotive aftermarket. Among them, the latest generation of Frecious Plus air conditioner filter debuted for the first time, not only can efficiently filter PM2.5 and volatile organic compounds (VOC), but also filter 98% of pathogens and allergens, multi-directional protection of the car Passenger health.

MANN+HUMMEL 2015 Frankfurt Auto Show Booth
MANN+HUMMEL 2015 Frankfurt Auto Show Booth

Mr. Josef Parzhuber, Vice President of MANN+HUMMEL Group and Chief Executive Officer of Asia Pacific, stated: “Manheimer is committed to researching and developing high-quality filtration products to protect the health of car owners. At the same time, we closely monitor the development of China's aftermarket. The trend is to intensify research and development of new products so that owners of more models can enjoy our latest achievements.The dual-brand strategy of 'Man Filter' and 'Silicon Filter' is MANN+HUMMEL in the Chinese market. Important milestones, we will further accelerate the pace of development in China's aftermarket, and fully meet the increasingly diversified needs of the aftermarket."

MANN+HUMMEL 2015 Frankfurt Auto Show Booth
MANN+HUMMEL 2015 Frankfurt Auto Show Booth

"Double Brand", same breath

At the Shanghai Auto Shanghai 2015 exhibition, MANN+HUMMEL's "Double Brands" for China's aftermarket, the MANN brand filters and filter cartridges, will be unveiled together in Hall 2, Hall 2E46, to showcase MANNHU. Mehr's full range of filter products and solutions for the automotive aftermarket. The side of the booth is a MANN-based filter with a yellow-green tone. The products are mainly for the high-end market, while the other side is the red and white-based filter, and the products are mainly for the mid-end market. The dual brands serve different customers with distinctive features and meet different demands in different areas.

Following the joint exhibition the previous year, the two brands stood side by side in the exhibition last year. At this year's show, the two brands shared the same booth, showing the smooth integration and differentiation of the MANN brand filter and the filter in the Chinese aftermarket. After more than two years of integration and development, "Double Brand" has achieved rapid growth in developing new products and broadening marketing channels.

MANN+HUMMEL 2015 Frankfurt Auto Show Booth
MANN+HUMMEL 2015 Frankfurt Auto Show Booth

Multiple filtration, comprehensive protection

The new generation of Frecious Plus air filter is a highlight of the MANN+HUMMEL booth. The newly-created Frecious Plus incorporates a variety of cutting-edge technologies that combine high-efficiency filtration with PM2.5, volatile organic compounds (VOC) and antibacterial and anti-allergic functions to fully protect the health of passengers in the car. Its “full power” is The filtration industry sets a new benchmark. With full expansion, Frecious Plus air filter covers more than 20 mainstream models.

The new generation of Frecious Plus air conditioner filter adopts innovative PM2.5 activated carbon filter. The filtration efficiency is more than double than that of ordinary air conditioning filter. Under the external circulation (ie, fresh air) working mode of air conditioning, the PM2.5 content in the vehicle can be reduced. To China's national standard of 20μg/m2, equivalent to meeting the European standards within two minutes.

The third-party organizations inspected the Frecious Plus air-conditioner filter in the roads of four large cities in China (Shenzhen, Shanghai, Chengdu, and Beijing). The results show that the product's VOC filtration efficiency is as high as 90% or more. Passengers bring clean air.

In addition, the use of bio-filter material contains polyphenols, Frecious Plus air conditioning filter can not only neutralize allergens in the air in the car, but also can effectively inhibit the growth of microorganisms, so as to achieve antibacterial and anti-allergic effects. Tested by a third-party organization, Frecious Plus has a filtration efficiency of over 94% for pollen, dust mites and other allergens, and a filtration efficiency of more than 98% for pathogenic bacteria, enabling efficient protection of passengers in the vehicle.

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