Sales volume of hot-selling compact cars in the third quarter of 2017

According to the National Automobile Production and Sales Data provided by the CCC, the sales volume of domestic compact cars (excluding imported cars) in the third quarter of 2017 reached 1.667 million, of which the highest sales volume in September reached 756,000 units. According to complaint data from the leading domestic defective automobile product information and car owner quality complaint information collection car quality network complaints, the overall complaint volume of domestic compact car in the third quarter was 5,547, of which the volume of complaints of the joint venture compact car was still the most concentrated, independent brand times. The.

As shown in the chart above, the sales volume of compact cars (excluding imported cars) in the third quarter was still lower than the SUVs of the same period (excluding imported cars), but its 16.9% sales growth was significantly ahead of the SUV.

As shown in the above chart, the volume of complaints for compact cars in the third quarter surpassed that of SUV models again. The volume of complaints increased by a large margin compared with the same period last year and rose by 37.5% and 20% respectively. In contrast, the increase in complaints for SUVs is relatively small, and the total amount of complaints in the quarter tends to be stable. In addition, the quarterly increase in the complaints of MPV models and medium and large-sized vehicles is also more obvious.

The volume of complaints and sales volume of compact cars all showed an upward trend

From the quarterly sales changes in the past year, the sales volume of compact cars (except imported cars) showed a trend of “bottoming out”. After a consecutive two quarters of decline in sales, it began to rebound. In the third quarter, sales of compact cars (excluding imported cars) rose by 16.9% from the second quarter, but still declined year-on-year, and sales volume fell 3.8% from the third quarter of 2016.

Along with the “bottom-bottom rebound” in the sales of compact cars in the third quarter, the amount of complaints also increased. The data shows that the overall volume of complaints for compact cars in the third quarter was 5,547, a sharp increase of 37.2% compared with the second quarter, and the quarterly total volume of complaints has created a new high in nearly a year. Judging from the complaint data in the quarters in the past year, the change in the overall complaint volume of the compact car received by the car quality network is basically consistent with the change in quarterly sales volume. From this point of view, there is a certain correlation between the volume of complaints and sales.

A total of 24 hot models complained that the sales ratio was better than their average

As the leading domestic defect vehicle product information and vehicle owner quality complaint information collection platform, Car Quality Network adopts the “Complaints Sales Ratio” evaluation system to analyze the compact car products in the second quarter. In addition to imported models, there were 115 models of compact cars supported by sales data in the second quarter, and the combined sales volume was 1.667 million. In order to ensure the accuracy of the data, the vehicle quality network only counted the first complaint cases of these 115 models, and finally calculated that the average sales volume of complaints for compact cars in the third quarter was 19.3 per thousand.

According to calculations, the average sales volume of compact vehicles in the third quarter was 16,200 units (average monthly sales of 5,412 units), and a total of 35 models sold in the 115 models exceeded this average value, becoming a hot compact vehicle in the second quarter. Among them, there are 24 models with complaints of sales volume ratios that are better than the average of 19.3% of their peers, and they have a good foundation of quality reputation in hot-selling compact cars. The sales performance of these hot-selling models has been compared as follows:

As shown in the figure, in the third quarter of 2017, the sales volume of complaints for 24 hot-selling compact cars was better than the average of 19.3% of the average compact car in the same period, and the product quality stability was better than that of the domestic same-class cars. Among them, the sales volume of complaints of the top 22 models was better than the average of 14.3% of all models in the same period, and they were all outstanding in the domestic passenger car market. In the third quarter, the sales volume of complaints for compact cars declined compared to the same period of the previous year, but there was a slight increase on a month-on-month basis. However, in terms of average sales volume of quarterly complaints in the past year, the overall situation still showed a downward trend. Although this does not directly reflect the improvement in the quality of domestic compact car products, it is also enough to make people feel gratified.

German Department of the Japanese Department of tripod legislation still missed the list

Judging from the proportion of each country, the third-quarter German brand brands are still the largest, with 9 models accounting for 28% of the total, but they have decreased by 1 percentage point from the second quarter. In the third quarter, the U.S. Department models performed outstandingly, with a total of 8 models being selected, representing an increase of 9 percentage points in the second quarter of comparison. For the first time, they surpassed the Japanese model in second place, forming the three-legged momentum of the German, American, and Japanese systems. In addition, the percentage of brands that have come from the main brands in the past year has been on an upward trend, which has increased by 3 percentage points in the second quarter of the second quarter, gradually narrowing the distance between the German and Japanese brands. Or due to the impact of sluggish sales, the proportion of South Korean models entered into a sharp decline, has dropped to single digits, compared with the second quarter decreased by 5 percentage points. For legal brands, there is still no model on the list, in addition to the continued decline in overall sales, its overall quality performance is equally worrying.

Summary: From the data display in the third quarter of 2017, in the compact car market, some models of the German and Japanese cars are still eye-catching. Among them, Santana and Feng Fan have become the top runners-up in terms of sales volume of hot-selling compact cars in the third quarter. The third runner-up was won by Chevrolet Kowalz and Beijing Modern. It is worth mentioning that the Chevrolet Corvitz, which is the representative model of the US Department, has been listed in the top five of the quarterly sales of hot compact cars in comparison with the list for the past year. It shows stable and reliable product quality and is worth spending. Trusted.