China Commercial Vehicle Exhibition Shell Booth
Facing the new normal, reshaping new advantages
Nowadays, the commercial vehicle industry in China is not facing the “old market†of “high-speed growthâ€, but is more mature and rational, and it is in the “new normal†under constant transformation. From the perspective of market capacity, China's medium- and heavy-duty truck market is expected to remain at around 600,000 to 700,000 vehicles, and the market structure will change. The proportion of tractors’ demand will continue to increase. Industry emission regulations will accelerate upgrading, and products will tend to be energy-saving, environmentally friendly, and green and low-carbon. With the deep integration of automobiles, the trend of product networking, intelligence, and informationization is obvious. As the largest international lubricants manufacturer and supplier in the Chinese market, Shell Lubricants has ranked No. 1 in global sales for nine consecutive years as of 2015, of which Shell Rimba is the leading Chai Oil brand with its brand awareness and brand preference. Indicators such as brand usage, etc., are in an advantageous position in the field of lubricants for commercial vehicles in China.
After more than a hundred years of deepening the Chinese market, Shell has always paid attention to the development of the commercial vehicle rear market and maintained close cooperation with the top commercial vehicle brands in China. Continuously help host companies to co-brand effect, quality products and services, professional sales team, reasonable value chain and novel service models, provide comprehensive and differentiated lubrication solutions for commercial vehicle companies and boost the stability of China's commercial vehicle industry Row. By providing high-quality lubricants, the overall cost of commercial customers can be reduced in terms of fuel savings, extended oil change intervals, engine maintenance, etc., and the common growth of customers and Shell business can be stimulated, making Shell more professional and in-depth in the field of commercial vehicles.
Need to help the industry transformation and upgrading
The four major trends of “high-efficiency, green, interconnection, and security†are shaping the global commercial vehicle industry and will continue to have an impact on the industry in the next few years. Entering the “Thirteenth Five-Year Plan†and promoting energy-saving, emission-reduction and green development have become a top priority. China's transportation market will also face higher environmental protection targets and stricter emission control standards. This is a challenge for the market and it is an opportunity. Reform is imperative. With the coming of the "National Six" emission standard, the emission control of the engine has also brought new challenges to the commercial vehicle host manufacturers and engine manufacturers. As the engine's "blood", oil products that play an important role must also meet more stringent market demands with more reliable quality.
As a world-class lubrication specialist, Shell Lubricants has many years of experience in R&D and production of engine oils. Shell's world-leading solutions have been successfully applied to many brands of medium- and heavy-duty commercial vehicles and non-road vehicles, and have been widely recognized by the market. After many years of application experience accumulation and continuous innovation and upgrading of products, Shell has always been at the forefront of technology. With the implementation of the “National Five†standard, the “National Six†standard is in sight. Under stricter emission standards, Shell will continue to innovate ideas to help China’s commercial vehicle market meet new challenges and continue to promote the vigorous development of China’s transportation market.
Pay attention to cost management and explain the global leading brand charm
In 2016, under the new economic norm, the demand for China's commercial vehicle market slowed down, but it also promoted high-end direction in the promotion of domestic transportation and engineering construction vehicles, especially in the field of road transport. In recent years, the competition in the road transport market has intensified and many operations have been carried out. Businesses are constantly changing their thinking on cost control. How to carry out scientific cost management, further enhance user value, and achieve low-cost, high-efficiency operations for customers have become another "pain point" for the industry to be solved.
"Providing customers with high-quality fuel and lubricants to help improve engine performance and fuel economy" is one of the most important visions of Shell's core R&D strategy. In the research and development of new products, Shell is more customer-oriented, safe and efficient, environmental protection, energy saving and environmental protection as the technical driving force, designed to help improve the reliability of commercial vehicles and transport efficiency, reduce the life cycle cost of users, realize the cost reduction Increase efficiency.
The Shell Rimula R5&R6, which was first launched at the show, uses high kinetic energy protection technology to combine Shell PUREPLUS technology (Shell Natural Gas Oil) and ADAPTIVE ADDITIVE's unique additive formulation technology to provide excellent protection for modern heavy-duty engines. This technology helps the product excel in low temperature fluidity, carbon deposition control, wear and corrosion control, oxidation control, thermal stability, soot control and fuel economy, while effectively reducing engine exhaust emissions and reducing environmental pollution. Among them, R5E, as Shell Rimula's entry-level synthetic lubricants, has stronger anti-wear, anti-oxidation and anti-corrosion properties, which can effectively prolong the engine life, change the oil cycle and reduce the overall maintenance cost. At the same time, it can save fuel economy. The fuel can reach an average of 1%, to meet the national four / five emission standards; R6M as Shell Rimula top lubricants have been recommended by many imported OEM brands, its good viscosity certainty, provide the highest protection for the engine, while having better cleaning performance To ensure that the piston rings are as clean as new ones and to enhance the durability of the trucks; stronger wear resistance, longer engine life, lower maintenance costs, and improved overall efficiency.
Shell booth technical sketch
At the exhibition, Shell not only brought its leading global lubricant products, but also published a seminar on efficient management of the fleet, which was designed to provide the industry with leading-edge product lubrication solutions. Focused on explaining the technological innovation points and product advantages applicable to China's commercial vehicle rear market, and sharing how to break the predicament of high operating costs in China's commercial vehicle industry at a full cost perspective, allowing guests to learn more about Shell Jinba Chai The oil products, to understand the cost control of lubricants, demonstrated Shell's strength and determination in coping with the new challenges of the “13th Five-Year Plan†with Chinese commercial vehicle companies and engine manufacturers.
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