As 2010 is about to pass, the Chinese auto industry continues to be the focus of global attention, and every move in the Chinese market has become a benchmark for global auto development. As a global leader in the automotive aftermarket, Bridgestone naturally will not let go of any stage that shows itself to Chinese consumers. On December 18, 2010, Bridgestone threw a heavy message when the ECOPIA National Truck Show that swept across the country's 10 largest cities ended its perfect job in Shenzhen: Announced for the first time in 2010 (8th) China (Guangzhou) The International Automobile Exhibition has become the only designated sponsor of the media news center of the conference. In this year's final event of the Chinese automobile industry, the curtain for the splendid 2010 was unveiled, and at the same time, a beautiful new chapter of 2011 was unveiled.
Yesterday, the Bridgestone ECOPIA Green Song Truck Tour made a perfect ending in the bustling streets of Shenzhen. Green tricycles, environmental wishing trees, DIY green puzzles and other green creative links have attracted many Shenzhen citizens to stop at the scene. A wonderful video recreates the green footprint of the ECOPIA Green Song Tour truck in China, and at the closing ceremony of the event, the words of Bridgestone (China) Investment Co. The audience presented an unexpected surprise: The ECOPIA green song companion truck loaded with the green wishes of ten urban citizens will soon enter the Guangzhou International Auto Show after completing the tour mission, and will be Bridgestone’s new green journey. Kicked off.
The theme of the first show of the Bridgestone Guangzhou Auto Show is "The unlimited dream of science and technology, environmental protection to create a better life." In the public opinion, the Bridgestone Group successfully achieved a strategic transformation in 2010: the F1 race that has announced its withdrawal from the 14-year-long competition has turned to the strategic environmental protection field, relying on the Group’s own powerful scientific research technology and a one-step market strategy to open up a new path. Create a new road for industry benchmarking. In China, Bridgestone is using practical actions to explain how to introduce a series of environmental events such as the introduction of environmentally-friendly flagship brands and the realization of localization, zero-emissions at four tire factories in China, and the promotion of the green driving concept of Make Cars Green. Really create a better life for Chinese consumers.
In addition, Bridgestone has also conducted in-depth cooperation with auto show organizers for the first time to sponsor the media news center of the Guangzhou Auto Show. As the news window of each auto show, the News Center has, for the first time, conveyed the latest automotive technology and the latest development direction of this auto show to all consumers through all media. According to Takeda Bunjun, president of Bridgestone Tire Division in China, as a forward-looking multinational company, Bridgestone has always taken international auto shows from all over the world as the best stage for local consumers to show their corporate style. The large-scale development and quality leap of the Guangzhou International Auto Show in recent years is obvious to all and has grown into one of the most influential international automobile events in China. At such an opportunity and participating as a media center sponsor, Bridgestone strives to achieve a strong alliance with the Guangzhou Auto Show. It hopes that with the help of the Guangzhou Auto Show, this platform will allow more Chinese media and consumers to understand the strategic transformation of the city after the transition. Through a new business philosophy, to achieve a win-win situation.
Not long ago, in the proposal for the formulation of the twelfth five-year plan, the Chinese government proposed to speed up the construction of a resource-saving and environment-friendly society and improve the level of ecological civilization. The 2010 general practical action of the President of the Republic of Liverpool submitted a green report card and laid a solid foundation for the next five years. Bridgestone's road to environmental protection will continue the green track of 2010. In the coming 2011, it will firmly convey the concept of low-carbon environmental protection and green driving to more consumers, and let green life fill the world.
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