I deal more with commercial vehicle dealers. Prior to the contact, with their imagination, it was thought that the commercial vehicle sales level and sales capacity might be relatively backward under the circumstance that there were no passenger cars. After understanding the commercial vehicle sales model in depth, one can conclude that from another perspective, the commercial vehicle sales model is even far ahead of the passenger vehicle. After exploring its root causes, commercial vehicle dealers can better abandon the radon and turbulence that have been handed down after rapid development in the automotive industry. In terms of professionalism in providing services to customers, they have even had more experience than passenger car dealers. It's nothing more.
When commercialization is highly concentrated and the market is basically divided by brands, commercial vehicle dealers, like passenger car dealers, have taken service and customer satisfaction as a breakthrough, hoping to stabilize and expand their market share. The commercial vehicle market in Dongguan is different from Guangzhou-Shenzhen. Although the sales model of the franchise store is the same, the prototype of the Guangzhou-Shenzhen dealership is placed directly in the open space in front of the franchise store or on the roadside. The situation in Dongguan is very different. The dealers also use the passenger car as a reference standard to establish a spacious and bright indoor exhibition hall. In terms of standards, the Dongguan dealers are even higher than their counterparts. “No way, Guangshen and Shenzhen are usually both bosses and agents of several brands, and Dongguan is still in the stage of “one store, one productâ€. Therefore, the number of products and market coverage of Guangshen’s peers Dongguan dealers should have advantages.†Against this background, Dongguan's commercial vehicle dealers have paid great attention to software development because of their own survival considerations and increased investment in hardware.
In Dongguan, entering any commercial vehicle 4S shop, you will find that the services you get are not much different from those in the 4S shop of passenger cars. They are all a set of standard business processes, and have further development in commercial vehicle sales system. After understanding, we will find that the sales consultants for commercial vehicles are generally older. In addition to the passive sales of customers in the exhibition halls, they actively attacked logistics companies and implemented personal services. “The characteristics of the industry determine the formation of the sales model.†For logistics companies, the different types of goods to be transported, the vehicles used, and the containers that match the vehicles must be different. It is the difference in user needs that makes commercial vehicles. Dealers must tailor each customer's needs, grasp customer demand information in a timely manner, and develop a personalized vehicle solution for the customer. This naturally becomes the basis for sales of commercial vehicle dealers. This is one of the reasons why many experienced “old†sales consultants are still active in the sales of commercial vehicles.
In contrast to passenger cars, under the irritability and impetuous mentality, it is often said that dealers who want to “service†more still remain at the sales level. The attitude of dealers and the industry also affects sales consultants. They originally thought that they would thrive in the auto market. In the golden age of the automobile industry, there will be substantial returns to the automotive industry. When we head into this market and find that the facts are far behind our expectations, we will begin to paralyze again. The last thing that is presented to us is in the tide of the flow of people. Every day, the dealers are mad at recruiting people. Because neither car dealers nor sales consultants have ever thought of turning passive sales into active sales like commercial vehicle dealerships; when consumers are helpless in choosing a car, they give genuine car selection advice.
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