In 2013, the penetration rate of LED lighting has rapidly increased from less than 3 in 2012 to 6. In 2014, LED lighting will accelerate the replacement of traditional lighting. Obviously, the LED lighting industry is entering a period of rapid growth.
At present, LED lights have replaced energy-saving lamps, and when they are completely replaced, they attract attention. Guan Yong, general manager of Sunshine Lighting, said that the market demand for traditional business in the next three years is expected to decline by 15-20. The decline of traditional lamps will be faster than the decline of light sources. As the market demand ends, it should not disappear completely in recent years. To be after 2020. Traditional lamps and LED lamps coexist for a long time.
The service life of LED products is more than doubled compared with energy-saving lamps, which will affect the demand of the replacement market to a certain extent. Obviously, this factor mainly affects the light source market, and the light source market currently accounts for about 20% of the entire lighting market. Therefore, under the current trend of rapid increase in LED penetration rate, the long-term LED factor has little effect.
LED enterprise products need to differentiate channels to enrich future LED products may be consumer electronics, but currently the domestic market LED products are basically only to meet the original lighting functions. In the future, LED lighting will develop toward smart products, thereby further expanding the application boundary of LED lighting.
In the next few years, simple intelligent control products will be applied first.
Traditional channels such as specialty stores and agents are becoming more and more expensive, and e-commerce channels have become a new battleground. At present, the proportion of e-commerce channels in the domestic lighting field is about 7 or so. In 2014, the company's revenue target for e-commerce is not high, between 20 million and 30 million yuan.
In the future, the industry concentration of LEDs will be higher than that of the current energy-saving lamps market, but it will not be as high as the concentration of the current home appliance industry, because the air conditioners used in homes, offices, hotels and other places are not much different from the products. However, the lighting products in these places are relatively different in terms of products.
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