The group path relied on in the Internet era has changed. The traditional industry chain game is to create economies of scale. The so-called business model is nothing more than a platform for the operation of a scale economy. The gameplay in the Internet era is to divide the economies of scale into A small piece and a small piece, everyone is looking for business opportunities in a small area. Under the conditions of the new era, if you don't adapt to this change, you will die very badly, but there are not so many mysterious things in the new gameplay. It is nothing more than socialization. Everyone gathers together to play. So, how should LED lighting companies as traditional enterprises play?
Traditional media and traditional lighting companies are a form of expression of traditional enterprises. Their playing methods are similar. Let's take traditional media as an example. Let's take a look at and learn from this new media era. How should we play?
This new gameplay is similar to the media. Whether it is traditional media or new media, everyone is playing, but the content of traditional media loads is diverse: serious, lively, gossip, and dog blood. Things in the Internet age have made all the content a living advertisement. Individual activities are displayed through a variety of social media. There are more channels, more content is distributed, and there are more people gathering. The traditional form of media certainly does not rival the new and diverse forms of media. The latter is too grounded. But this does not mean that the traditional media form is inclined to take the form of new media: for example, serious things, almost in the new media era seems to reveal a lot of old-fashioned, but many basic things are This group of old scholars has laid down, and the new media form is not born out of thin air.
Everything is advertised, this is correct, and there is no need to say more. However, this theory is not profound: traditional enterprises promote their products in just a few forms: television, radio, posters, plus exhibitions or product promotion meetings, etc., single channel, weak audience gathering ability, input costs It is also great. In general, it is nothing to catch up with the Internet era. The Internet era is essentially characterized by de-intermediation and de-carrierization. The offline things are placed on the line. The virtual environment is used to promote the products. It is the characteristics of the Internet. It is necessary to make some profound theories that the Internet is not good. In fact, it is a bit exaggerated.
Traditional things are undergoing transformation, but traditional enterprises have been unable to adapt to the de-intermediation of the Internet and the clustering of fans in the original business model. The transition is a bit slow, but there is no possibility of being eliminated. Since the Internet market has formed, traditional enterprises have the need for transformation, that is, the goal of Internet transformation. Transformation is not to eliminate, but to create a harmonious ecology, and everyone coexists. This kind of transformation is nothing more than the transformation of the channel. The product introduction content, corporate culture or business model of the original traditional enterprise is promoted through diversified channels. The channel is increased, and the content can naturally be widely revealed because of the traditional Businesses don't have no content, but there are not so many channels, and the content can't go out.
Therefore, we look at the current new gameplay. In fact, there are more channels and more media. The entire market path is subdivided, so everyone's gameplay is naturally more. The scope of economies of scale depends on the different blocks, rather than occupying the entire market is a success, everyone is playing tricks in a small piece. Why does the traditional media dominate the voice of the entire market? The audience of the media itself has a relatively wide range of influence in the traditional market. The corporate propaganda basically depends on them. Otherwise, there is no other media form to choose from. .
It is different now. The advantages of the traditional media form have become a disadvantage, and it has become one of many media forms. This is a very normal phenomenon. The crowding out effect of the Internet is very obvious, it will tear up a lot of things, and mix and match a lot of things. However, the serious media accumulated in the traditional media form for many years is very deep. This is an advantage. It will not disappear with the change of channels. These serious professional things will disappear. The content of entertainment and the things that attract attention will not be Abandoning professional and serious things, this is the foundation, because the Internet is also built on a serious basis, and it is not a trend to rely on shallow content.
The products of traditional enterprises are the same. It is not because the traditional products are not good, but the sales channels of the products have changed. No channels have been found for the products to be accepted. The path selection is wrong, so the company does not have to feel about its own operations. Confused, know this, just look for the channel, although this is a difficult process.
Therefore, traditional enterprises must realize this. The current era is an era of constructing channels. The various traditional channels are basically being destroyed. This is not surprising. The development of the industry has been carried out all the time. This kind of thing, industry iteration has always been a very normal thing, but the process of the Internet is too fast, the previous iteration has been a traditional iteration: one machine was replaced by another more advanced machine, one The technology was subverted by another technology. These iterations were carried out at the traditional material level. It has never been done as a large-scale channel iteration in the industry, and the iteration speed is so fast. Therefore, the company must be stable, don't be overwhelmed by the speed of the iteration, lost the direction.
Nowadays, there are too many social media that can be used. There are too many media choices for enterprises. There is no need to create a medium. It is just how to make the channel better for me. This is what enterprises should do. Enterprises do not need to engage in long-term strategic profit planning, and there are many channels, and various media forms encounter. If you are not careful, scale effects will occur. The huge profit reasons are sometimes unclear. What enterprises need to do is to find a good channel and be profitable when they are profitable. Don’t think that the profit will only give up this opportunity in three to five months. The future profit model is basically with the gathering, and the community-based gameplay is basically It will become the mainstream, which is very different from the traditional fixed profit model of 30 or 50 years. It is not surprising that such a gameplay will become an ecology. Enterprises need to constantly find channels and play well.
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