When the lighting stores are springing up, the competition in the industry is getting bigger and bigger, and the market is becoming saturated. How to survive and develop the lighting stores centered on the ancient town has become a problem. Recently, investment promotion activities in emerging markets have continued, and investment is only the first step in the market. The latter market management is the key. Recognizing the current pattern of lighting stores and exploring the future development trend seems to be the only way to solve the above problems. Guangdong Jianguang Electrical Appliances Association President Quan Jian: High-speed development, but also high risk Due to the government's policy support and promotion of the lighting industry, the development of emerging industries is very easy, leading the transformation and upgrading of our traditional lighting to LED lighting, This has created huge development opportunities in the lighting industry. Since 2013, the lighting and lighting industry has been relatively mature in technology, and it has been relatively reasonable in terms of price, and has emerged from its popularization. It can be said that this is a huge market, and this huge market needs a driving force. The competition that comes into being is the channel competition. The momentum of this competition just includes the lighting and lighting stores. In recent times, the number of lighting stores from all over the country to come to the ancient town to attract investment is numerous and numerous. Therefore, I personally think that more and more lighting stores are the inevitable result of the development of the industry. This result is that the competition in the industry market is becoming more and more fierce, and the market share is continuously thinning. But in my opinion, our lighting and lighting market is still very big. We must have a rational analysis when choosing the market. What kind of market is suitable for us, we must have the following characteristics: First, it must be There is a very good geographical position; the second is that it must be the center of the area; the third is that it must have the advantage of transportation; the fourth is that the developer must be able to seriously work for the dealer. Today's industry competition is very fierce, I think this year's situation is indeed the situation of channels and businesses. It can be said that the prospect of this industry is bright, but the road is tortuous. Whether it is lighting companies or lighting stores, there must be a long-term commitment and continuous innovation, as long as this can be invincible in this industry. Ground. Su Guangwei, general manager of Wangren Lighting City: The location is good, the store is prosperous, and everything has its own development rules. The lighting store has developed to today, and the competition is getting bigger and bigger is the inevitable trend of the industry development. Undoubtedly, today's lighting and lighting industry is in an era of competition. I personally think that the key to survival and development of lighting stores is two points: one is the geographical location of the store, and the other is the quality of the store operators. Recently, there are more and more emerging stores, and investment promotion activities are not rare. In this regard, taking the ancient town as the center, I personally believe that the lighting store in Guzhen is still in a state of oversupply, when the internal market has not been digested. Under the circumstances, the opening of more markets outside the market is not very important, although it will have a certain degree of impact on the internal market of the ancient town, but the impact will not be fatal, at least in 1-5 years will not achieve much impact. Therefore, the geographical location of the store is very important. The better the location, the more prosperous the market will be, and vice versa. The operator is the core of why the store can grow and develop. In my opinion, the store is like a home. As a head of the family, how to manage so many people, how to let the family get room for development in the fierce competition, At the same time, it can attract more people to join this big family. This is a kind of learning. The King Lighting City has been working hard to help the merchants to increase their visibility and sales. Recently, they also held a number of on-site activities to increase the flow of people in the store. At the same time, they used the power of the media to create a reputation for the store, to achieve better and more comprehensive. Local service business. Gong Jianhua, the investment director of Ronda Plaza: Lighting stores will have more and more specialized lighting stores, which will make their competition more and more fierce. The fierce market competition will certainly cause a certain degree of pressure on enterprises, but I personally believe that such competition It is a good thing for the ancient town. On the one hand, the existing lighting stores have to be regulated and integrated, which not only benefits the market order of the industry, but also effectively promotes the development of the ancient town from the Chinese lights to the world lights; on the other hand, the customers of the existing stores Positioning, product positioning, market positioning and other aspects can also be more clear, effectively promoting the further development and development of the lighting industry. In fact, for the ancient town, after all, there are so many years of experience in the development of lighting industry, the establishment of more and more lighting stores is an inevitable requirement of market development, but also the market's own choice. Just as our Ronda Plaza is currently in the stage of investment registration, it has already registered more than a thousand batches, and it is also progressing in response to the requirements of market development. It also hopes to take the opportunity to drive the economy of the ancient town and even the entire industry. Taking the ancient town as the center, today's lighting stores are showing a trend of spreading to the surrounding area. Undoubtedly, this is the market situation formed by the radiation of the ancient town lighting industry. Although the surrounding towns do not have the lighting industry of the ancient town, the potential of the corresponding lighting market is still there, but it takes some time to develop and grow. Therefore, for the future pattern of the lighting store, I believe that with the continuous development of the industry, the competition will become more and more fierce, and the characteristics of the lighting store and the segmentation of the products in the store will be the future development direction. Conclusion The ancient town as a distribution center for lighting and lighting market, the development prospects of its lighting industry is immeasurable. In recent years, with the ancient town as the center, the lighting industry has gradually spread to the surrounding towns, and the continuous emergence of lighting stores is an important manifestation of market expansion. However, in the face of increasingly fierce market competition, the establishment of lighting stores needs to be considered in many aspects. The superiority of geographical location, the quality of business managers, various positioning, market planning, etc., will become a store. The key to the growth of development. In summary, the future development of lighting stores is gradually subdivided and characterized, which may be a trend.
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