2. E-mail promotion, information group E-mail promotion is the use of e-mail address list, the information sent to the other side by e-mail, in order to achieve the purpose of publicity and promotion. E-mail is currently the most widely used Internet application. It is convenient, fast, and inexpensive, and it is an effective communication tool. E-mail marketing is similar to the traditional direct sales method, and it is an active information release, with some mandatory. Everyone can buy mail related to the automotive industry. Of course, we also have to buy bulk software, buy emails, sell on Taobao, the price is not expensive, multiple mailboxes alternately, so that there is a better pickup rate.
Mass-mailing software is also very much now, but most of the effects are not very satisfactory now. Most mainstream platforms do this kind of information shielding, and they are considered as spam. If it must be sent, it must be targeted, selected for the industry, pay attention to the frequency of transmission, and the content should be creative, otherwise the content sent will be deleted, in vain.
3. Online Advertising, Bidding Promotion Online advertising refers to the publication of visual advertising information of companies on other websites. The general form is a variety of graphic ads called Banner Adds. Online advertising is still a traditional propaganda mode, but the carrier is different. However, the price is generally very expensive, and there are strengths you can try to do. But more people are willing to choose a more direct and better-controlled approach to bid rankings. I will now help you analyze several major bidding methods:
Baidu Bidding Advantage: The largest number of domestic users of search engines, the largest number of users. And related extended products (knowledge, encyclopedias, etc.) also have considerable user and recognition in China. (First in domestic bidding ranking)
Disadvantages: The algorithm is unstable, there is a brush word phenomenon. Some words have a low degree of conversion. Seo cheating more Google Bidding advantage: internationally renowned search engine, com and cn points, a solid user, the level of intellectuals and computer workers. The algorithm changes steadily. If you do foreign trade, I recommend Google bidding.
Disadvantages: The share of gg in China is not very high, and most low-end users still choose to use baidu.
Other search engine bids:
360, soso, Sogou, Bing, asked.
The market share is very low, but the keyword price is relatively low, and the price/performance ratio is also good. 360 is now coming to the top, surpassing soso and Sogou, but it is still a lot from Baidu.
4. The exchange of links and banner exchanges between exchange links/advertising websites can increase the number of visits for both parties, but this is for personal homepages or non-commercial, information-based websites. If a company's website borrows this method, it may move its own feet, and it will be difficult for customers who are attracted to it to give it to others!
This company must carefully weigh its pros and cons before linking competitors' websites.
However, if your site offers a service and the content of other sites just complements you, then you may consider establishing links or exchanging advertisements with them to increase the number of visits for both parties, and to provide customers with More comprehensive services also avoid direct competition.
5. Post information or register a company on the B2B website
B2B is an abbreviation for English Business to Business. The B2B website is a bridge of communication between buyers and sellers through the convenience of the Internet. Both buyers and sellers can post and search for supply and demand information at the same time. In the current collapse of the Internet industry, the status of the B2B website seems relatively stable. Representatives of domestic B2B websites include Alibaba and HC.com. Websites in the industry mainly talk about China's special-purpose vehicle network (the capital of China Autos) and the home of trucks. The home of trucks is mainly charged, and China Motors (ww.chinacar.com.cn) is relatively low on the threshold. One point is that because of the free content, there is a little more, and there are free car announcement query systems, tender information, used car information, cargo information, truck forums, etc. This involves a very wide range of popular traffic. The effect is naturally good.
6. Distributing website information in newsgroups and forums The so-called "soft text" refers to the idea of ​​making consumers walk into the "thinking circle" set by the company through specific concept appeals and truth-telling methods, with strong targets. Sexual psychological attacks quickly achieved text patterns and verbal communication of product sales. For example: news, third party reviews, interviews, interviews, word of mouth. Soft text is a textual model based on the analysis of the concept appeal and problem of a specific product and a targeted psychological guidance for consumers. Essentially, it is a realization of the soft penetration of business strategy in the form of advertising, usually with the help of text. Expression and public opinion dissemination enable consumers to agree with certain concepts, ideas and analytical ideas, so as to achieve the purpose of corporate branding and product sales. Nowadays, many people send soft-text on the Internet, and the price is not too expensive. Everyone can contact and the effect is also very good.
7. Other website promotion methods In addition to the above-mentioned several major network marketing methods, there are other promotional methods such as manufacturing events (such as launching prized events), providing free resources, and renting water troops. However, these propaganda methods are generally not costly or have limited influence. In particular, such methods as manufacturing events are more suitable for large companies with financial and technological strength, and they do not have much value for export-oriented and medium-sized and small enterprises.
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