In order to promote the rapid development of the Dongfeng Fengshen brand, Dongfeng Passenger Vehicle Company is trying to seek as much help as possible. Nandu reporter learned that after trying to coordinate with Dongfeng Motor Group's light truck business segment, Dongfeng Passenger Vehicle Company will try to implement synergy with Dongfeng Group's medium and heavy commercial vehicle business. This means that with the cooperation between Dongfeng Group's passenger vehicles and the two different business units in the medium- and heavy-duty trucks, Dongfeng Fengshen's passenger cooperation work will then enter the “deepwater areaâ€.
We have tasted the sweetness of passengers synergy. In fact, in the Dongfeng Group, the collaboration of merchants to promote self-determined business was first based on an idea put forward by Zhu Fushou, general manager of Dongfeng Motor Corporation. He said that Dongfeng trucks have more than 5 million vehicles, and about 20 million people know Dongfeng and have feelings for Dongfeng. If they can design a plan to attract 1% of them to buy Dongfeng Fengshen, it will be 200,000 vehicles.
Li Chunrong, general manager of Dongfeng Passenger Vehicle Co., Ltd., said that commercial cooperation is the first attempt in the history of Dongfeng to combine the sales of commercial vehicles with the sales of passenger vehicles, and is an innovation in marketing tools and management models.
With this in mind, Dongfeng Passenger Vehicle Co., Ltd. has set up a number of collaborative task forces since last year to carry out concrete cooperation with passengers.
In 2013, Dongfeng Passenger Vehicle Co., Ltd. mainly cooperated with Dongfeng Motor Co., Ltd. and promoted channel cooperation with the Group's light commercial vehicle business, and achieved good results.
Nandu Reporter learned that Dongfeng Passenger Vehicle Company and Dongfeng Motor Co., Ltd. had piloted coordinated service model "four-to-one service" at their respective sales outlets. They respectively organized sales consultants for commercial vehicle-to-passenger pilot retail stores. A total of 4 after-sales consultants were established as a passenger service team to conduct four-to-one service activities for each customer, so that customers can keep abreast of service activities of passenger cars and commercial vehicles. Through such concerted measures, Dongfeng has accumulated 623 orders in the first five months of this year, including 442 passenger cars and 181 commercial vehicles.
After tasting the sweetness of passengers' cooperation, Dongfeng Passenger Car Company hopes to deepen synergy with the group's longest-running medium and heavy commercial vehicle business. Nandu reporter learned from the relevant person in charge of Dongfeng Passenger Car Company that Dongfeng Passenger Vehicle Company and Dongfeng Commercial Vehicle Co., Ltd. had been holding the first high-level exchange meeting jointly with the passengers.
At the meeting, the two parties discussed and refined six major projects and more than 40 sub-items such as network resource sharing, business activity coordination, customer resource sharing, auto finance coordination, procurement platform cooperation, and brand building coordination.
The two companies work together has made it clear mechanism <br> <br> Dongfeng Passenger Vehicle Company, head of channels mother had just told reporters that the company has identified two mechanisms work together at two different levels of high-level and executive-level executives Follow-up will be the formation of a working team, including sales, network, financial, regional, etc., clear focus, overall planning, implementation in phases, and the high level of the two sides will use the form of quarterly regular meetings to ensure the orderly advancement of cooperation projects.
However, it is worth noting that, as a person in charge of the Dongfeng Commercial Vehicle told the Southern Reporter, because the passenger car and the medium- and heavy-duty commercial vehicle are obviously different in the areas of marketing and service, it is unclear what kind of synergy will be produced between the two. .
The two major business segments of passenger cars and medium- and heavy-duty commercial vehicles will promote synergy and become the driving force for the promotion of its Dongfeng Fengshen brand. It will be a big test for Dongfeng Passenger Vehicle Company.
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