In the "shock" of the anti-monopoly sledgehammer last year, some car companies, especially luxury car brands, have adjusted the price of models and parts, but the car zero ratio (the ratio of the accessories of specific models and the sales price of the whole vehicle) The phenomenon of too high has not been fundamentally changed.
Recently, China Insurance Industry Association and China Automobile Maintenance Industry Association jointly released the third batch of 20 common models in Beijing. Among them, the BMW Brilliance 5 Series F18 and the Beijing Benz E-Class W212 have the highest zero ratio, ranging from 650% to 660%.
Feng Jun, deputy director of the Accident Auto Repair Working Committee of China Automobile Maintenance Industry Association, said at the “2015 China Automotive Aftermarket Chain Development Forum†hosted by the China Chain Store & Franchise Association, although it is used for after-sales zero compared with the spare parts of the whole vehicle. Due to the small-volume transportation and circulation, the components will increase in logistics and comprehensive costs. However, in terms of the automobile zero ratio of Europe, America and South Korea, the zero-to-round ratio coefficient of up to 6 times or more is obviously too high.
Since the announcement of the first batch of auto-zero ratios in April last year, although luxury car brands including Jaguar Land Rover and Mercedes-Benz have announced the reduction of parts prices, according to Su Yaohui, deputy secretary general of the China Insurance Industry Association, “the two associations Tracking the market, it is found that many of the auto host manufacturers' prices are mostly high-value, low-loss frequency accessories, and the price of accessories that are closely related to the daily cost of consumers is less, causing consumers to feel the decline in the price of accessories. Not obvious."
In order to reflect the situation of accessories (wear parts) closely related to the daily use cost of consumers, according to the statistical principles of the above two associations, through the mining data of insurance accident vehicles, select 78 models of 500 models and 18 common accessories were used as research objects, and the loss rate of accident car accessories was introduced. The calculation of common parts burden index was carried out, and the “Automobile Consumers' Common Parts Burden Index†was finally released. (Note: The automobile consumer common parts burden index is the sum of the price of 18 individual common parts multiplied by the loss rate of the parts themselves, and then divided by the ratio of the sales price of the whole vehicle. The loss rate of the parts is the loss of the individual parts and the accident vehicle. The ratio of the amount of all accessories lost)
The index shows that the average load index of all 500 models is 13.79, 301 cars below the average, accounting for 59.6%; 199 cars above the average, accounting for 40.4%. There is a big difference in the cost burden of replacement parts for consumers, and the maximum difference is 8.2 times. In other words, the same 18 parts are obtained through different channels, and the final price can reach 8 times or more.
This is partly due to the opaque information caused by the channel of parts and information monopoly. Feng Jun told reporters that in the European market, a component product is subject to a dual-label system. For example, Bosch supplies parts for a certain Volkswagen car. It will also be labeled with Volkswagen and Bosch. When parts are damaged, consumers can Need to go to the chain store or 4S shop to buy the same accessories. The transparency of the information has broken the monopoly of the OEMs on parts and components to a certain extent, making the price more market-oriented. In the Chinese market, the parts that enter the supporting system are ultimately presented in the label of the OEM. Consumers do not understand the source and product specifications. At the same time, the OEM strictly limits the circulation of the original parts to the 4S shop. If you want to replace the same product as the original one, you will have to pay more.
This not only affects the cost of car use for ordinary consumers, but also affects the overall profitability of the insurance company's auto insurance business. Car insurance worry-free CEO Shuai Yong told reporters that currently all insurance companies' auto insurance business, basically only three can achieve weak profit, the entire auto insurance industry's cost rate is about 114%, which means that 100 yuan of premiums, need to consume 114 yuan cost. Why is this so? According to the introduction, in addition to the rest of the manpower and other costs, nearly 70% of the insurance company's premiums are used to pay for parts replacement. At present, the domestic auto insurance pricing is relatively thick, basically based on the price of the whole vehicle to price, but in fact, different brands of the same price models, the difference in the cost of spare parts is huge.
For this reason, with the advancement of the auto insurance rate market, insurance companies hope to make the auto insurance pricing more detailed, for example, according to the price of accessories for different models, or based on the mileage of the vehicle, in this context. The zero-to-integral release has provided a strong basis for it.
At the same time, the zero-scale ratio has also brought new opportunities for the after-sales market of parts and components. After paying attention to the multiple ailments in the after-sales market, in the second half of last year, the national ministries and commissions issued the "Promotion of the transformation of the automobile maintenance industry." Guide to upgrade and improve service quality, encourage the circulation of original parts and homogeneous parts. In this context, brands such as Beijing Hyundai and SAIC have started to build their own after-sales parts business, including parts suppliers such as Bosch. The independent after-sales business is also underway. Not only that, but capital is also targeting this industry. More and more large-scale spare parts chains are also emerging, and the market for the entire after-parts market is being reshaped.
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