Smart Secure Parking Faces New Reshuffle

With the European debt crisis in 2013 and the slowdown in the domestic economy, the level of industry consumption has also been directly affected. Overcapacity, product backlog, etc. are prominent. In the face of cost pressures, the company's sales capacity may be subject to capital turnover or even the risk of bankruptcy. SMEs are facing a new round of reshuffling. How SMEs stand out in the industry competition has attracted much attention.

In the face of a new round of shuffling, what kind of changes have taken place in our service model?

Streamlining business links Strengthen Product Advantages The smart parking industry mainly serves two models of project engineering and product service. The profitability of project projects is relatively large, and it is also the most important business model in the industry. Products and services also occupy a relatively important position. Due to technical barriers, non-industry personnel cannot completely complete the installation and commissioning of the system. As a result, product services have not been further promoted and applied.

In the context of the city’s intensive investment in smart cities, smart industrial parks, and integrated wisdom management, the industry has seen the “cake” of project projects and is willing to spend more manpower and material resources. Occupy more market share, come to the fore.

Real estate, industrial parks, office buildings, public institutions, hospitals, community communities, etc. need to be closed places, all need a convenient and scientific intelligent equipment to manage, in order to improve work efficiency and service image. The increase in market demand has driven the planning of project projects. In the coming time, the project will remain the "main force."

In the process of corporate planning and development, avoid blindly following and respecting changes in market laws. Advances in information technology and industrial structuring have also been optimized. As the popularity of the Internet has grown, people’s consumption patterns have also gradually changed, and personal consumption has begun to enter the public’s eyes. The significance of buying the Internet and customizing the Internet in the near future is of great significance.

As a smart parking industry, we can also learn from DIY consumption, achieve relevant technological breakthroughs, and based on the concept of “customer service”, reduce redundant operations, shorten business processes, reduce costs, and provide customers with affordable products. and service. This has also become a reflection of the smart parking industry reform.

The price war cited concerns that after-sales services still need to strengthen the sales of large enterprises, and small businesses sell products. Large enterprise enclosures, small businesses can only be circled. In the face of price wars, prices are changing markets, and companies may be caught in the quagmire of price wars. Price cuts die, faster prices die faster.

The price war is a product of a certain stage of development of the industry and cannot be avoided by enterprises. Although the price war can introduce competition mechanisms, it has excessively relied on price levers to seize the market, which has undermined the basic interests of the industry. Industry professionals have expressed concern about the price war.

According to Huang, the manager of COMA's marketing department, such as a simple parking system, the average manufacturer may quote between 5000 and 10,000; the brand manufacturer may be between 10,000 and 30,000.

Of course, this is just an estimate. Why is there such a big difference? That is because smart parking facilities are priced based on technology research and development costs, production costs (including labor costs), project costs, and after-sales service costs.

Only if production capacity is not serviceable, then it is relatively low in cost. However, brand companies have a perfect product and service capability, so its cost is relatively high. The parking system is different from home appliances and it is also different from electromechanical, and it is not an ordinary consumer product. It is a process that requires continuous technological improvement, function upgrades, scientific methods, and management operations. Behind this is the need for long-term, stable, and extensive after-sales support.

Domestic companies currently have their own brands, the number of companies is 100-500, R & D team is equal to 25 people, and the sales network coverage rate is 45%, there are only 50 or so, and even the smart parking industry leader Jieshun, it's Marketing network coverage is only 65%. The smart parking industry still needs to strengthen its brand strategy.

Although the domestic smart parking market is very large, but it is also a mixed bag. According to relevant data, many domestic smart parking devices are idle, whether they are larger city guidance systems, regional guidance systems, or parking guidance systems, or even car park management systems in small units. Similar to this situation. According to feedback from customers, most of the problems are unstable product operation, unreasonable function configuration, and no product failure after sales. After-sales service is still the key to the industry's future market competition.

The price mechanism has caused industry competition, and companies have used sales to make up for the side effects of price wars. By developing the brand line, grasping the root of product quality, basing on services, enriching the product system, and setting reasonable price standards, establishing a comprehensive service network, enhancing business and marketing capabilities, and promoting enterprises to be stubborn in the new round of reshuffling.