Qingling Motors announced on March 27 that the company's 100P country III light truck was officially launched in the national market. The car entered the domestic mid-range light truck market with a low price of only 86,000 yuan. According to industry sources, this "good and inexpensive" commercial vehicle may cause a new round of reshuffle in the mid-range light truck market.
High-end brand mid-range price
In the market price, the newly-listed Qingling 100P III light truck is 40% lower than the 100P model I in 2001 and 25% lower than the 100P model II in 2008, and the domestic mid-range light truck that is currently on sale in the domestic market The price is basically the same.
For many years, the domestic light truck market has been priced at three levels of 100,000 yuan, 80,000 yuan and 50,000 yuan, forming a stable pyramid pattern in which high, medium, and low-grade products coexist. According to industry insiders, the Qingling 100P, which is positioned on high-end light trucks, has been slammed into the commercial vehicle market with mid-range car prices after half a year's "silence", which will cause great impact on domestic light truck companies.
According to Qingling, the 100P State III light truck is a "good and inexpensive" commercial vehicle. The vehicle fully takes into account the status quo in the Chinese market and is tailored specifically for Chinese users. The model is based on the essence of Isuzu's technology, upgrading the electronic fuel injection and control system to meet the National III standard.
To reshuffle the mid-range light truck market
This world-class light truck, in addition to the price fell below the threshold of 90,000 yuan for the first time, its "three highs and one low" (high reliability, high durability, high economy and low operating costs) advantage also makes other domestic mid-range light trucks Unprecedented.
Qingling new 100P uses new materials and new technology, fuel consumption is only about 7 liters per 100 kilometers (diesel), 22% lower than competitors of the same class; engine 300,000 kilometers without major repair; life cycle cost (purchasing cost + use cost - The residual value of the vehicle is 150,000 yuan lower than that of competitors, and the maintenance cost is only 1/4 of that of the same class.
For the low-cost listing of the new 100P of Qingling, dealers of competitive brands such as JMC, Ao Ling, and Jianghuai admitted frankly that they “will definitely bring great impact to the marketâ€. "I believe there should be a corresponding response policy, but at the moment it depends on the manufacturer's actions," said a distributor of JMC light trucks.
According to Liu Guangming, party secretary of Qingling Automobile, the sales volume of domestic high-end commercial vehicles was about 200,000 units last year, of which Qingling accounted for more than 40% of the market share. After the launch of the new 100P, Qingling’s goal was to “stabilize the high-end market. Mid-range light truck market."
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