At the Shanghai Auto Show, Bosch displayed a full range of new energy automotive technologies such as batteries, electric drives, braking systems, engine management systems, and transmission control systems, which are rare for this company. Bosch presented itself in a more comprehensive manner. It not only exhibited advanced diesel and gasoline engine technologies, but also demonstrated to Chinese manufacturers a full range of components and solutions for new energy vehicles.
“At this auto show, almost every exhibitor has a new energy vehicle display, and it can be seen that the guiding role of government-related policies is very positive and positive.†said Mr. Peter Pang, President of Bosch (China) Investment Co., Ltd. "Many countries have not been so strong in promoting new energy vehicles."
Perhaps it was precisely because of the Chinese government's vigorous promotion of new energy vehicles and the wide application of its own branded car companies that Bosch was determined to join this field as soon as possible.
In fact, Bosch, which has more than 30 years of relevant experience, has a rich product line in terms of hybrid power, such as the product range of components that can be used for parallel hybrid systems and hybrid hybrid systems. It is a high-power drive motor, power electronics and DC voltage converters that are key technologies.
Peng Deyuan said that Bosch has a complete hybrid technology that can provide practical support for China's energy-saving and emission reduction policies.
Technological innovation supports the company's business to remain stable
On April 21st, at the press conference held in conjunction with the Shanghai Auto Show, Mr. Uwe Raschke, Director of Bosch Group and head of Asia-Pacific operations, stated that some of the company’s business units were in a downturn in the fourth quarter of 2008, but In the first half of the year under the unfavorable circumstances of the rapid appreciation of the Euro, the Group’s sales and profits all reached expectations and were generally satisfactory.
Although there is no official data yet, in the context of the impact of the global economic crisis, Bosch Group achieved a remarkable record in 2008: global sales of about 45 billion euros, a slight decrease compared with 2007.
Contrary to other parts of the world, in 2008, the combined sales in the Chinese market reached 22.8 billion yuan (about 2.2 billion euros), 25% more than in 2007, which is more than three times the average growth rate of the Chinese automobile industry. .
To achieve relatively stable performance, it is still inseparable from the company's continuous innovation. As a leader in global automotive technology, Bosch's R&D investment is staggering: In 2008, the entire group's research and development expenses were as high as 40 billion yuan, accounting for 8.7% of annual sales, most of which were used in the automotive sector. Based on 3,856 new invention patents applied by Bosch in 2008, the average number of working days reached 15.
Continue to increase local production
It is not difficult to find through observation that the reason why Bosch has achieved faster than the industry average speed is closely linked to its localization strategy. As one of Bosch's core technologies, the launch/stop system has been used in the European market in recent years. The system product displayed in Shanghai this time comes from R&D and production in China. Bosch revealed that since the introduction of the system last year, it has been tested with a number of Chinese OEMs. It is expected that more than 70% of the main components of the system will be locally produced next year.
From the more localized perspective, as of the end of 2008, Bosch's employees in China have reached 20,200, an increase of nearly 3,000 people a year, and the total number of employees exceeds the United States and Japan, second only to Germany.
“Employees are our most important asset in China. In the current difficult times, Bosch's goal is to do everything possible to retain the core human resources, and in 2009 we will continue to invest in staff training.†Peng Deyuan firmly said.
Another set of data provided by Bosch can also find that in 2008 the company conducted a total of 45,000 working days of relevant training in China. The expenditure for employee training was 36.3 million yuan, of which 26 million yuan was spent. In the automotive industry related training.
Speaking about the future development of China and Asia Pacific, Rui Shike said that the goal is very clear. That is, the market share of the Asia-Pacific region should increase from 17% of the global share to 25%. The strong growth of the Chinese economy will be a powerful achievement of this goal. Guarantee.
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