Guangzhou Automobile Fick seeks market "1+1>2"

After half a year's planning, Guangzhou Automobile Group and Fiat Chrysler Automotive Corporation once again took a strategic step. Recently, GAC Fiat Chrysler Automotive Co., Ltd. (hereinafter referred to as GAC Fick) was formally established and its new team was established and entered into trial operation. In the future, GAC Fiat will be responsible for the sales management, marketing and product development of all models in the Chinese market. Planning and after-sales service, including JEEP brand, Chrysler brand and Fiat brand. The analysis pointed out that Guangzhou Automobile Fick as the latest domestic joint venture sales company, through management innovation, network optimization, manufacturing upgrade, under the background of the introduction of domestic JEEP models, looking for the advantages of late, do resource cooperation, to achieve the market "1 1> 2 ".

It is understood that GAC Fick's office is located in Shanghai and will be responsible for the sales management, marketing, product planning and after-sales service of GAC Fick's all models in the Chinese market. Among them, Zheng Jie, former general manager of Chrysler China, served as general manager of GAC Fick, and Chen Daohong, former head of marketing department of GAC Toyota, will serve as executive deputy general manager of GAC FIC.

Zeng Qinghong, general manager of Guangzhou Automobile Group, said that the establishment of GAC Fick marks the entry of GAC FIC into a new milestone, signifying the further consolidation of strategic partnership between the two parties, expanding the Jeep brand's product line in China, and jointly expanding the Chinese auto market. GAC Group will continue to deepen the cooperation between Europe and the United States in the future to provide Chinese consumers with higher quality products and satisfactory services.

At the same time, the establishment of Guangzhou Automobile Fick means that the JEEP domestic project has entered the final sprint stage. It is reported that JEEP domestic collection models free light will be listed at the end of this year. By the end of 2016, two new Jeep brand products have been put into operation in the Guangzhou base one after another, forming a joint force with the imported product lines to form a complete SUV product line. At the same time, the Chrysler brand will be domestically produced in the future, and together with the Fiat brand will form a richer lineup of sedan products.

Among them, the JEEP free-light model will be produced by Guangqi's manufacturing base in Changsha, and the two domestic models will be manufactured by the Guangzhou production base next year. General Zheng Jie, general manager of GAC, stated that the Guangzhou plant will be put into production in the first half of 2016. It is expected that by the end of 2020, the overall capacity planning for Changsha and Guangzhou will reach 700,000 units. By then, GAC Fick will have 10 models.

According to reports, the cooperation between GAC Group and Fick Automotive Group has made breakthrough attempts in the joint venture management model, including the launch of a professional manager team, with the goal of “putting the most suitable talents in the right positions”. “Performance-oriented” performance appraisal system; adopting a graded entitlement management model to break the one-on-one and double-signing systems in the existing joint venture’s major management positions under the vice president; change the current personnel dispatch mode and place senior executives below vice presidents. The management rights are delegated to joint venture sales companies.

"The innovations in this area include institutional innovation, consciousness innovation, institutional innovation, and process innovation, and ultimately a multicultural integration. This is the thinking and actions that we need to make between shareholders and teams in the early stages of establishing our joint venture. "Relevant personnel said that the ultimate goal is to achieve cultural integration, which is also the top priority.